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Sending of your budget by limiting the duration of your campaign to the period necessary for making a decision. Stop displaying inappropriate products . For dynamic remarketing, it is worth choosing high-cost items, the purchase of which requires long consideration. Cheap products are not profitable to use for "catch-up" banners. Update your product feed . To keep your ads attractive, it is recommended to regularly update the file, for example, by indicating a discounted price for the duration of promotions, replacing images with more recent ones, and correcting typos that were previously made.

Many online store owners are gambling data singapore about the question: how long should a “catch-up” banner be shown to a specific client? The exact period depends on the campaign goals. Google provides for a fairly long maximum period of 540 days, Yandex – 90. For products that are on sale or intended for impulse purchase, the remarketing duration should be limited to a few weeks. When it comes to expensive purchases (real estate, cars, etc.), the ads can be valid for 180 days or more.

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