“You have to publish to connect” Bruno.
To prove this idea, he decided to apply it to his personal LinkedIn profile , sharing one post per day for a whole week. He observed how the number of views increased by 467% by the end of the experiment. In this way, he was able to verify the organic reach of the social network.
Every time you post on LinkedIn, you have a new opportunity oman number to make connections and be seen by others. “It’s better to post every day and have 365 opportunities than to post once a month and only have 12.”
LinkedIn Algorithm: What Content to Post
Likewise, the topic and style of the content is just as important as consistency. This is due to LinkedIn’s algorithm, which analyzes what is being posted and whether it is worth sharing. The platform will favor valuable information over “shitpost,” giving that useful information greater exposure and thus, more interactions.
The content you publish must be relevant to your audience, but also to the algorithm. You must think about what style they like, and what day and time is ideal for sharing it. From there, you resume generating content in a massive and constant way. If a type of post shows results on a Sunday night, it is best to stick to those guidelines every week.
Thus, both Bruno and our CEO, Luis Minvielle, noticed an exponential increase in interactions and in the number of connections they formed. Bruno stated that “LinkedIn likes metrics, data, statistics, graphics. The more precise and logical content you give it, the more it will show it.” The content creator must take into account the value of his words, and that what he has to say, if it wants to be shared, must be useful for the recipient.