What are Facebook Stories?
Posted: Mon Jan 20, 2025 3:36 am
If you still don't use Facebook Stories , know that your company is missing out on a great opportunity to improve engagement and gain more followers in 2021!
With easy-to-use features, a prime viewing spot in News Feed, and ample opportunity to promote your brand to new audiences, now is the time to explore this tool as a valuable marketing resource.
Read on to find out what the fruits of this social media strategy are and the best practices!
Like Instagram Stories , Facebook's feature offers images or cell phone database videos that are designed to disappear after 24 hours (though users can screenshot a Story or view highlights to refer back to later).
Stories can be found above your Facebook News Feed on both desktop and the app . They can also be posted and watched in the Messenger app.
This feature offers brands the opportunity to connect with their customers . After all, since Facebook repurposed its ranking system to prioritize friends and family in the news feed section, some businesses have seen their reach and referral traffic decline.
Therefore, Facebook Stories can help businesses gain more attention for their content , especially since they occupy a privileged place on the platform.
How important are Facebook Stories for business?
First of all, Facebook Stories are a great tool to humanize your brand and show your customers behind the scenes of your business.
When you run a Facebook business page, you have two options for posting stories: organically, as you would on a personal account, or through paid ads. It all depends on your goal at the time.
When it comes to story ideas, remember that 50% of Facebook users want to explore new products, and 46% want to hear your practical tips .
Therefore, stories can be a great opportunity for brands to increase their engagement, develop brand awareness and strengthen relationships with their audience .
The reason is that unlike regular Facebook posts, which appear in people's feeds, Facebook Stories appear at the top of the Facebook app, providing a prominent place for businesses to engage users.
Plus, while Stories are growing, the number is still low, so you can stand out from the competition and increase your organic reach !
It's also worth mentioning that you can publish Instagram stories on Facebook, making it easier to share on both platforms.
With easy-to-use features, a prime viewing spot in News Feed, and ample opportunity to promote your brand to new audiences, now is the time to explore this tool as a valuable marketing resource.
Read on to find out what the fruits of this social media strategy are and the best practices!
Like Instagram Stories , Facebook's feature offers images or cell phone database videos that are designed to disappear after 24 hours (though users can screenshot a Story or view highlights to refer back to later).
Stories can be found above your Facebook News Feed on both desktop and the app . They can also be posted and watched in the Messenger app.
This feature offers brands the opportunity to connect with their customers . After all, since Facebook repurposed its ranking system to prioritize friends and family in the news feed section, some businesses have seen their reach and referral traffic decline.
Therefore, Facebook Stories can help businesses gain more attention for their content , especially since they occupy a privileged place on the platform.
How important are Facebook Stories for business?
First of all, Facebook Stories are a great tool to humanize your brand and show your customers behind the scenes of your business.
When you run a Facebook business page, you have two options for posting stories: organically, as you would on a personal account, or through paid ads. It all depends on your goal at the time.
When it comes to story ideas, remember that 50% of Facebook users want to explore new products, and 46% want to hear your practical tips .
Therefore, stories can be a great opportunity for brands to increase their engagement, develop brand awareness and strengthen relationships with their audience .
The reason is that unlike regular Facebook posts, which appear in people's feeds, Facebook Stories appear at the top of the Facebook app, providing a prominent place for businesses to engage users.
Plus, while Stories are growing, the number is still low, so you can stand out from the competition and increase your organic reach !
It's also worth mentioning that you can publish Instagram stories on Facebook, making it easier to share on both platforms.