Corporate communication plays an important role in disseminating knowledge. However, many companies have difficulty involving all employees in unified training programs. Lack of interest is one of them. If you are also wondering how to keep your team more homogeneous through education, continue reading and we will give you important tips on this subject!
Corporate communication is undergoing changes
Anyone who works in people management or HR knows that communication, including corporate communication , is changing rapidly . Offering courses and lectures is no longer enough to engage employees. This is because employees themselves view their professional journey differently.
Nowadays, corporate communication is much more focused on the employee experience, where employees seek to be treated in a manner similar to what we are used to seeing with customers and their purchasing journey. Thus, the employee journey comes into play.
He begins to see his career as a journey of experience, always questioning what challenges or projects he wants to have for his career and where he will be able to implement them.
HR executives who want to position themselves in the current lebanon whatsapp data market for retaining talent and people who truly have the right skills for the new economy should be concerned about how attractive their company is. These professionals have skills such as empathy, creativity, determination and courage. And for employees, companies need to be stimulating, bringing clear and visible benefits to their professional development.
Laura Widal, a consultant for people and organization development and a professor of the Careers discipline at Saint Paul, comments that it is necessary to align this perspective when the company talks about career leadership.
“In this case, the employer’s objective no longer overrides the employee’s individual interest. Nowadays, we talk a lot about this marriage, the alignment of interests. And for that, I need to know each person’s interests,” he comments.
The professor explains that turnover in companies has increased significantly when compared to 10 or 15 years ago. Therefore, organizations need to be aware that the life cycle of employees within companies is getting shorter and shorter. This in turn means that they have to provide an inclusive experience for both parties.