The Benefits of Data Warehousing for Marketing and Analytics Teams
Posted: Sun Jan 19, 2025 10:43 am
The main benefits of using a cloud-based marketing data warehouse include:
Single source of truth
Disparate data tends to slow down marketing teams. After all, marketers don’t have time to log into all the different platforms and collect the data they need to make the best decisions. What’s more, they also spend so much time collecting data that they don’t have time for analysis and optimization.
Either way, a data warehouse alleviates these pain points buy bitcoin email list by consolidating all data to create a single source of truth. This helps marketers better address important metrics like customer acquisition cost (CAC), return on investment (ROI), and return on advertising spend ( ROAS ).
Analytical resources
If you want to query data in a BI tool, your data warehouse can process complex queries in seconds and send more of the data you need to your reporting and/or analytics tools . Major analytics tools like Google Data Studio can pull data in real time, with no extra configuration.
Full ownership of historical data
Instead of relying on data retention policies from Facebook, Google, HubSpot, and other platforms, a data warehouse allows you to securely store your cross-channel data in just one place.
With full ownership and access to all your historical marketing data, you’ll be able to get the exact data sets you need to make better decisions about the future.
Low cost and no maintenance required
Whether you work for a growing small to medium-sized business or an enterprise, storing marketing data with a cloud-based data warehouse is very affordable. With this storage, you will never run out of capacity as your data warehouse grows with your business .
They are also known for requiring little to no maintenance, as the cloud provider takes care of the maintenance for you. You only pay for the resources you use.
Data security
Keeping your and your customers' data safe should be a priority for any business!
Thus, the data from the data warehouse comes together in one place, so cloud security mechanisms can build specific controls to protect the data .
Additionally, cloud encryption services like multi-factor authentication make data transportation between regions and resources incredibly secure. Finally, most cloud data warehouses include virtual private networks (VPNs), which further limits the possibilities of breaches.
Single source of truth
Disparate data tends to slow down marketing teams. After all, marketers don’t have time to log into all the different platforms and collect the data they need to make the best decisions. What’s more, they also spend so much time collecting data that they don’t have time for analysis and optimization.
Either way, a data warehouse alleviates these pain points buy bitcoin email list by consolidating all data to create a single source of truth. This helps marketers better address important metrics like customer acquisition cost (CAC), return on investment (ROI), and return on advertising spend ( ROAS ).
Analytical resources
If you want to query data in a BI tool, your data warehouse can process complex queries in seconds and send more of the data you need to your reporting and/or analytics tools . Major analytics tools like Google Data Studio can pull data in real time, with no extra configuration.
Full ownership of historical data
Instead of relying on data retention policies from Facebook, Google, HubSpot, and other platforms, a data warehouse allows you to securely store your cross-channel data in just one place.
With full ownership and access to all your historical marketing data, you’ll be able to get the exact data sets you need to make better decisions about the future.
Low cost and no maintenance required
Whether you work for a growing small to medium-sized business or an enterprise, storing marketing data with a cloud-based data warehouse is very affordable. With this storage, you will never run out of capacity as your data warehouse grows with your business .
They are also known for requiring little to no maintenance, as the cloud provider takes care of the maintenance for you. You only pay for the resources you use.
Data security
Keeping your and your customers' data safe should be a priority for any business!
Thus, the data from the data warehouse comes together in one place, so cloud security mechanisms can build specific controls to protect the data .
Additionally, cloud encryption services like multi-factor authentication make data transportation between regions and resources incredibly secure. Finally, most cloud data warehouses include virtual private networks (VPNs), which further limits the possibilities of breaches.