Regulator to require businesses to label calls

[tanjimajuha20]

According to the data provided in the study, in terms of B2B services for call labeling, PJSC VimpelCom provides the "Label" service (cost from 0.24 rubles), PJSC Mobile TeleSystems - the "Authorized Calls" service (call cost from 0.29 rubles).

According to the survey results, 67% of companies are already purchasing such services from mobile providers, with more than half (54.4%) noting positive changes in the situation with receiving calls by 10-50%, and about 10% of respondents noticed an improvement of 51-90%.

According to VimpelCom ecuador whatsapp resource (Beeline), more than 1,500 legal entities are already using the Label service launched a year ago, and more than 250 million calls have already been labeled with its help. As Maxim Zaikov, executive vice president for corporate business at VimpelCom, noted, despite the fact that it is the business that bears the costs of number labeling, it is worth looking for marketing opportunities in this.

Other companies - T-Mob LLC, MegaFon PJSC, Sberbank-Telecom LLC (SberMobile), Kaspersky Lab JSC, T2Mobile LLC, Yandex LLC, and the Getcontact application provide user-oriented services that allow you to identify a number.



Director of the Department of State Regulation of the Telecommunications Market of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation Dmitry Tur reported that the department has developed and published for public discussionbill, according to which all calls from legal entities must be marked, including mass calls (the criteria will be determined by the government).

"This service should be free for subscribers. A legal entity must provide information that can be seen on a smartphone screen. There will be a unified database between operators, in which labels will be exchanged. We will work out the procedure for communicating information to operators from government agencies. We assume that interaction will be based on market principles," explained Dmitry Tur.

As previously explained by the press service of the Ministry of Digital Development, the following algorithm will begin to work: companies will provide operators with information about themselves and the purpose of calls, the source of the call will be displayed on the subscriber's phone; if the company refuses to provide information, the call will be blocked, while subscribers will be able to refuse mass calls or choose companies that will be allowed to call them.

Dmitry Tur stated that this bill will presumably come into force in the fall of 2025.