When is the best time to make a cold call?
Posted: Sun Jan 19, 2025 9:59 am
Sure, cold calling might not have the glitz of social media ads or the automation of email campaigns, but there’s a reason why it’s still around—and still effective. Let’s break down the unique benefits that make cold calling an irreplaceable tool in your sales toolkit:
Direct Human Connection Cold calling lets you do something no email or ad can—build an instant, personal connection. You’re not just a line of text in their inbox; you’re a real person, answering questions and addressing concerns in real-time.
Immediate Feedback and Insights On a sales call, you don’t have to guess what your prospects are thinking—you can hear it firsthand. From objections to pain points, you’ll get raw, unfiltered insights that help you fine-tune your approach.
Faster Sales Cycles Why wait for a prospect to respond to your email next week when a quick phone call can move the needle today? Cold calling speeds up the decision-making process, helping you close deals faster.
Improved Qualification of Leads In just a few minutes, you can figure out if a lead is worth pursuing or not. That means less time wasted and more time focusing on potential customers who are ready to buy.
Enhances Multichannel Strategies Cold calling doesn’t exist in a vacuum. When paired with other strategies like cold emailing or social media, it becomes a key touchpoint that keeps your outreach consistent and effective and increases your chances of success.
Adaptability and Scalability Whether you’re targeting niche industries or expanding into new markets, cold calling can be tailored and scaled to fit your current sales processes and goals.
Not surprisingly, the data determining when a salesperson should hit the list of usa cell phone number phones hard is different depending on the source. However, the silver lining is that much of the data has overlapping times making it easier to split test. Keep in mind that these recommended time frames are dependant on the prospects’ time zone.
Here are the best times to make cold calls:
8:00 am – 11:00 am – Out of millions of phone calls by sales reps, the most connected calls happened in the morning hours per a study conducted by ringDNA in 2019. The absolute peak time was at 9 am. 9:00 am – 4:00 pm – Well, that doesn’t seem very helpful! I know it’s pretty broad, but after analyzing data over 4 years spanning more than 11 million calls, PhoneBurnerhas one of the largest studies available. Between the hours of 9 am – 4 pm, response rates only differed by about 1-2% with the absolute best time being 10 am.
11:00 am – 12:00 pm – After analyzing the data of nearly 14,000 calls, CallHippo determined that right before lunch is the second-best time to cold call a prospective client. So what was the best time? 4:00 pm – 5:00 pm – Yep, right as everyone is wrapping up the workday was recognized as the absolute best time to reach a prospect on the phone, according to CallHippo. The varying “optimal” cold call times could be due to a large number of factors, but what it tells us is that the best time to call really depends on your prospects. Ask yourself if your ideal prospects:
Direct Human Connection Cold calling lets you do something no email or ad can—build an instant, personal connection. You’re not just a line of text in their inbox; you’re a real person, answering questions and addressing concerns in real-time.
Immediate Feedback and Insights On a sales call, you don’t have to guess what your prospects are thinking—you can hear it firsthand. From objections to pain points, you’ll get raw, unfiltered insights that help you fine-tune your approach.
Faster Sales Cycles Why wait for a prospect to respond to your email next week when a quick phone call can move the needle today? Cold calling speeds up the decision-making process, helping you close deals faster.
Improved Qualification of Leads In just a few minutes, you can figure out if a lead is worth pursuing or not. That means less time wasted and more time focusing on potential customers who are ready to buy.
Enhances Multichannel Strategies Cold calling doesn’t exist in a vacuum. When paired with other strategies like cold emailing or social media, it becomes a key touchpoint that keeps your outreach consistent and effective and increases your chances of success.
Adaptability and Scalability Whether you’re targeting niche industries or expanding into new markets, cold calling can be tailored and scaled to fit your current sales processes and goals.
Not surprisingly, the data determining when a salesperson should hit the list of usa cell phone number phones hard is different depending on the source. However, the silver lining is that much of the data has overlapping times making it easier to split test. Keep in mind that these recommended time frames are dependant on the prospects’ time zone.
Here are the best times to make cold calls:
8:00 am – 11:00 am – Out of millions of phone calls by sales reps, the most connected calls happened in the morning hours per a study conducted by ringDNA in 2019. The absolute peak time was at 9 am. 9:00 am – 4:00 pm – Well, that doesn’t seem very helpful! I know it’s pretty broad, but after analyzing data over 4 years spanning more than 11 million calls, PhoneBurnerhas one of the largest studies available. Between the hours of 9 am – 4 pm, response rates only differed by about 1-2% with the absolute best time being 10 am.
11:00 am – 12:00 pm – After analyzing the data of nearly 14,000 calls, CallHippo determined that right before lunch is the second-best time to cold call a prospective client. So what was the best time? 4:00 pm – 5:00 pm – Yep, right as everyone is wrapping up the workday was recognized as the absolute best time to reach a prospect on the phone, according to CallHippo. The varying “optimal” cold call times could be due to a large number of factors, but what it tells us is that the best time to call really depends on your prospects. Ask yourself if your ideal prospects: