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What is Schema.org? A Beginner's Guide to Structured Data

Posted: Sun Jan 19, 2025 9:01 am
by anglehimu
Clare Clement

Nov 24, 2022
8 min read
What is Schema.org
Schema markup ( schema.org ) is a vocabulary of structured data that helps search engines better understand information on your website.

When search engines recognize the meaning and relationships behind entities, they can belgium email list provide enhanced results, or rich snippets .

Like this:

img-semblog
Schema.org is a language used to represent data – the actual data is called structured data .

Structured data organizes the content on your page and makes the information easier for Google to understand.

For example, you can use structured data on a birthday cake recipe page to tell Google about baking times, user ratings, and more, as in the image above.

In this article we will talk about:

The different types of schema markup
Why Schema Markup is Important for SEO
How to generate and test your schema
Let's start with some examples.