Influencer Marketing Trends
Posted: Sun Jan 19, 2025 8:11 am
Every year new social networks, types of content, and ways for brands to interact with their audiences emerge. Knowing the trends helps you expand your audience, attract new customers, and increase sales.
Egor Monakhov, a leading marketer with 9 years of austria whatsapp number data experience in digital and influencer marketing, shared how to find and use trends to benefit your business.
Subscribe to RB.RU in Telegram
Influencer marketing trends can be divided into three categories: content, platform, and managerial.
Content . These are trends in the presentation and design of information, as well as the formats that bloggers use. They shoot short videos or long reviews, integrate advertising directly into their content or use instream formats that have replaced Google Ads.
An example of a content trend in 2024 is sales via live streams. According to international advertising agency Ogilvy, 31% of people believe that online shopping via live streams allows them to make more informed purchasing decisions. And 66% of brands report that live streams from influencers provide a higher ROI than traditional advertising.
Another content trend I particularly like is how influencers present integrations and communicate them to their audience. In the past, bloggers, for example, on YouTube would release reviews but hide the fact that they were paid for it. Today, influencers are open about advertising, integrations, and sponsored content.
Egor Monakhov, a leading marketer with 9 years of austria whatsapp number data experience in digital and influencer marketing, shared how to find and use trends to benefit your business.
Subscribe to RB.RU in Telegram
Influencer marketing trends can be divided into three categories: content, platform, and managerial.
Content . These are trends in the presentation and design of information, as well as the formats that bloggers use. They shoot short videos or long reviews, integrate advertising directly into their content or use instream formats that have replaced Google Ads.
An example of a content trend in 2024 is sales via live streams. According to international advertising agency Ogilvy, 31% of people believe that online shopping via live streams allows them to make more informed purchasing decisions. And 66% of brands report that live streams from influencers provide a higher ROI than traditional advertising.
Another content trend I particularly like is how influencers present integrations and communicate them to their audience. In the past, bloggers, for example, on YouTube would release reviews but hide the fact that they were paid for it. Today, influencers are open about advertising, integrations, and sponsored content.