Developing a clear strategy: publishing without a strategy or vision can damage brand reputation, while something well done can generate good opportunities.
Generate and publish content. The important tip here is to decide the frequency of publication: 1x per week, 3x per week, 7x per week, 24x per week. The more you publish with a clearer strategy, the better you will do in any of the objectives. Obviously.
Interact with comments, other accounts, move around to generate content.
Keep the information and look & feel up to date (About, addresses, cover photo, etc.)
As a human team, you can demand:
1, 2, 3 or 4 people
1 person + one agency
1 person + 2 freelancers
That is relative to the company's budgets, priorities, objectives, phone number lookup indonesia etc., of course. Well, with that we are already 'ok' to put together a basic content generation strategy.
How to create a LinkedIn content strategy for companies?
This is a list of things we need or steps to follow to carry out the content strategy.
Understand the company or brand that we are going to communicate.
Does it seem silly? Obvious? Yes, maybe it is, but we always forget it. That is why this first point indicates that to put together a good communication strategy, we must first know the company's strategy:
What are your main priorities for this year and for this quarter?
What do we sell, how and to whom?
Competitors?
How is this market moving on LinkedIn?
Objective on LinkedIn
Once we know the company's priorities, we can learn a little more about what the objective to be achieved on LinkedIn will be.
In these years of work I have seen various cases, many of them hybrids. I summarize some to get the idea:
Getting clients: this is the most obvious, although it is not so easy. And perhaps this is a complementary job with Personal accounts, which we discuss in another post.
Generating the brand position: the big question here is “Position as what?”
There are companies that position themselves as “Serious”, others as “Sustainable”, others as “Tech”, others as “Mysterious” to generate FOMO.
Getting good job candidates: You might be surprised but there are companies that need good hires and use LinkedIn as a strong HR or talent search tool. Additionally, LinkedIn as a company 'rewards' companies that use this objective and openly generate job positions.
Thought Leadership / Positioning by Communicating: Building a media outlet and doing a lot of content marketing. This is great because there are companies that manage to evangelize markets with their data, blogs, and more.