Cyber Monday taking place
Posted: Sun Dec 22, 2024 4:18 am
Consumer culture is deeply entrenched in society. Multiple components work together to keep it well oiled like a machine. This time of year sees annual sales for Black Friday and . But with changing well-informed consumers, what is our role as marketers when it comes to these events?
One might wonder if Black Friday uk number for whatsapp and Cyber Monday still matter. Some will tell you that as long as people love sales, these days matter. Now that is true, people love a discount - when it’s value for money, though. With digital technology, people have the tools to perform price checks to see if the discount being offered is really a discount. They’ve become put off by feeling scammed in the past and are conducting more research than ever before making purchase decisions.
Many stores have notoriously inflated their prices right before sale days to influence people to make purchases, without taking any dents in their revenue. The other factor is the state of the world right now. As many businesses have struggled over the last 2 years due to COVID-19 restrictions, they are unable to offer the kinds of deals that people have become accustomed to. Additionally, many consumers are facing financial limitations too.
What this presents us with is an issue where there aren’t that many deals that can be offered, and there isn’t that much money to be spent. It also means that fewer people will be lining up at stores, with online shopping taking off and many countries around the world trying to curb large gatherings of people.
This leaves marketers in a precarious position. What can be learned and what can be done, not only now but for future Black Friday’s and Cyber Monday’s to come?
Does Black Friday and Cyber Monday Still Matter?
The first lesson is that consumers are savvy.
One might wonder if Black Friday uk number for whatsapp and Cyber Monday still matter. Some will tell you that as long as people love sales, these days matter. Now that is true, people love a discount - when it’s value for money, though. With digital technology, people have the tools to perform price checks to see if the discount being offered is really a discount. They’ve become put off by feeling scammed in the past and are conducting more research than ever before making purchase decisions.
Many stores have notoriously inflated their prices right before sale days to influence people to make purchases, without taking any dents in their revenue. The other factor is the state of the world right now. As many businesses have struggled over the last 2 years due to COVID-19 restrictions, they are unable to offer the kinds of deals that people have become accustomed to. Additionally, many consumers are facing financial limitations too.
What this presents us with is an issue where there aren’t that many deals that can be offered, and there isn’t that much money to be spent. It also means that fewer people will be lining up at stores, with online shopping taking off and many countries around the world trying to curb large gatherings of people.
This leaves marketers in a precarious position. What can be learned and what can be done, not only now but for future Black Friday’s and Cyber Monday’s to come?
Does Black Friday and Cyber Monday Still Matter?
The first lesson is that consumers are savvy.