A social bubble and a nice layer on the outside or would you rather have something more? Those who opt for the latter will quickly end up with content, storytelling and in-depth research into the target group. The content-driven social media approach is tough. In PR, social, marketing, processes and all other forms of communication and service provision. It takes more time and requires far-reaching integration into the organization. It crosses all departments and affects the organization at its core. The image that is sketched on the outside must match the customer's experience. Doing social is then not enough .
If the customer service via social is fast, thorough and good, but leaves vietnam mobile phone number list omething to be desired via the telephone or face-to-face, then that social sauce is nothing more than that: a shell that shows something different on the outside than what is on the inside. If the organization appears to be creative, inspiring and fast on the outside, but this is not reflected at all in the service and personal contact, then the disillusionment is only greater. Anyone who creates expectations and makes a promise via online channels will have to keep this in 2013. Because that is what the younger generation in particular expects. And well, consumers can of course also do something about profiling themselves in a certain way. However, companies do not have that luxury.