A clear commitment to referral marketing
Posted: Sun Jan 19, 2025 6:25 am
In recent years, referral marketing has become a powerful driver of purchase. It is a marketing lever based on two solid principles: recommendation and trust. This is exactly the vision that Mireille Messine, CEO of Splio, defends and which has motivated the integration of this technology into the Splio platform.
“Integrating customer referral marketing means leveraging an organic development lever that capitalizes on acquired and loyal customers and places them at the center of the brands’ growth strategy.
Digital recommendation has already demonstrated its potential in the US, with such high-profile brands as Uber, Airbnb and Dropbox having implemented it. The aim of this acquisition is to extend its georgia business email database use in Europe to benefit medium-sized businesses. The integration of the Goodfazer platform into Splio, as well as the addition of Frédéric Faivre to the team, is excellent news, as it allows us to offer new solutions to marketers and our customers. »
Mireille Messine and Frédéric Faivre
Goodfazer: from an ad hoc project to Splio
The power of referral is based on the exponential growth of word of mouth, which turns the customer into a channel of influence and sales. The customer creates value and is more than ever a digital referral channel that should not be underestimated. This is understood by Frédéric Faivre, founder of Goodfazer in 2018, who created the company to allow brands to attract new customers by creating referral programs and running engaging member get member campaigns.
“Integrating customer referral marketing means leveraging an organic development lever that capitalizes on acquired and loyal customers and places them at the center of the brands’ growth strategy.
Digital recommendation has already demonstrated its potential in the US, with such high-profile brands as Uber, Airbnb and Dropbox having implemented it. The aim of this acquisition is to extend its georgia business email database use in Europe to benefit medium-sized businesses. The integration of the Goodfazer platform into Splio, as well as the addition of Frédéric Faivre to the team, is excellent news, as it allows us to offer new solutions to marketers and our customers. »
Mireille Messine and Frédéric Faivre
Goodfazer: from an ad hoc project to Splio
The power of referral is based on the exponential growth of word of mouth, which turns the customer into a channel of influence and sales. The customer creates value and is more than ever a digital referral channel that should not be underestimated. This is understood by Frédéric Faivre, founder of Goodfazer in 2018, who created the company to allow brands to attract new customers by creating referral programs and running engaging member get member campaigns.