Website content analysis
One of the most important components of search ranking is the text content of the site. What should you pay attention to in terms of content filling of the site if the traffic has gone down?
Spamming
The reason for a site's lowering in search results and, andorra company email list as a result, a reduction in traffic may be the publication of a large amount of spammed text. Therefore, it is necessary to check the text material of the main pages for overspam, that is, for an excess of keywords.
Various semantic text verification services, such as Text.ru, Advego, etc., can help in identifying overspam. Note that today such metrics as wateriness, nausea, stop words have little influence and should not be given special attention. But for reference, we will cite that the Advego service itself recommends adhering to the classic nausea in the region of a value equal to 3-4, although other sources allow higher values - up to 7. For academic nausea, a frequency of up to 8-9% is considered acceptable.
It is good to analyze the semantic indicators of the text when studying competitors whose resources occupy the first lines. If your indicators differ greatly from them, then it makes sense to compare them to competitors.
Semantics
Specialized SEO optimizers allow you to get an unloading of the semantics of the sites of interest and find out the frequency of queries with which competitors' pages are promoted. In addition, it is useful to analyze whether direct or diluted keyword entries are used by sites from the TOP of the search results.
Also, when analyzing semantics, it is worth paying attention to how query groups are interconnected with the resource structure. In practice, individual pages allocated for a specific cluster of queries are promoted better. Large pages, where several blocks of thematic queries are concentrated at once, are promoted worse.