What does a traffic manager need to know?
Posted: Sun Jan 19, 2025 4:18 am
Now that you know what a traffic manager does, learn about the essential skills they need to have before you think about investing in a professional in this area.
This information is important both for those who want to hire a traffic manager and for those who want to become a professional in the field.
The importance of the traffic manager for the company
If your company does not yet have a traffic manager to measure and verify improvements in relation to its online presence, then rethink the matter.
Unless you yourself have the skills that a good traffic manager has.
But, if not, this professional can help a lot.
After all, he is the one who will tell you how your afghanistan telegram phone numbers campaigns are going, how many customers enter and click on your website and how you should change your strategy, if the results are not what you expected at the moment.
In a way, it all comes down to SALES and BRAND RECOGNITION !
But what are the skills of a good traffic manager? Let's take a look?
5 essential skills of a traffic manager
List of 5 essential skills of a traffic manager
Ability to put yourself in the user's shoes
Business knowledge
Analytical skills
Calm and attention to detail
Rationality
In general terms, these are the main skills of a competent traffic manager. Now, let's delve deeper into the essential characteristics of this professional for a clearer understanding.
1. Ability to put yourself in the user's shoes (and live the experience)
What does a traffic manager do when it comes to working on a campaign?
Simple: He lives as if he were his own target.
This way, the manager knows almost intuitively which actions will affect customer behavior and how this will impact the business.
Some managers may even think: “ Of course, this will sell a lot!” , but they fail to put themselves in the user’s shoes.
The result? Extremely weak campaigns!
A good paid traffic manager imagines themselves as the lead for the service or product, trying to live the same experience that they have when they come across the brand.
2. Business knowledge
Have you seen that TV show called SHART TANK Brazil?
Great entrepreneurs always say, “If you want to swim with the sharks, learn to scuba dive.”
When hiring a good traffic manager, keep in mind that he must have a deep and systematic knowledge of how the market in which he is operating works.
It is important to know the pain and needs of the target audience, to understand the performance of a campaign and modify it, if necessary.
A good traffic manager also needs to have some knowledge of technology. They must follow the news and trends to identify possible impacts both on the business they are working in and to improve their own performance.
This information is important both for those who want to hire a traffic manager and for those who want to become a professional in the field.
The importance of the traffic manager for the company
If your company does not yet have a traffic manager to measure and verify improvements in relation to its online presence, then rethink the matter.
Unless you yourself have the skills that a good traffic manager has.
But, if not, this professional can help a lot.
After all, he is the one who will tell you how your afghanistan telegram phone numbers campaigns are going, how many customers enter and click on your website and how you should change your strategy, if the results are not what you expected at the moment.
In a way, it all comes down to SALES and BRAND RECOGNITION !
But what are the skills of a good traffic manager? Let's take a look?
5 essential skills of a traffic manager
List of 5 essential skills of a traffic manager
Ability to put yourself in the user's shoes
Business knowledge
Analytical skills
Calm and attention to detail
Rationality
In general terms, these are the main skills of a competent traffic manager. Now, let's delve deeper into the essential characteristics of this professional for a clearer understanding.
1. Ability to put yourself in the user's shoes (and live the experience)
What does a traffic manager do when it comes to working on a campaign?
Simple: He lives as if he were his own target.
This way, the manager knows almost intuitively which actions will affect customer behavior and how this will impact the business.
Some managers may even think: “ Of course, this will sell a lot!” , but they fail to put themselves in the user’s shoes.
The result? Extremely weak campaigns!
A good paid traffic manager imagines themselves as the lead for the service or product, trying to live the same experience that they have when they come across the brand.
2. Business knowledge
Have you seen that TV show called SHART TANK Brazil?
Great entrepreneurs always say, “If you want to swim with the sharks, learn to scuba dive.”
When hiring a good traffic manager, keep in mind that he must have a deep and systematic knowledge of how the market in which he is operating works.
It is important to know the pain and needs of the target audience, to understand the performance of a campaign and modify it, if necessary.
A good traffic manager also needs to have some knowledge of technology. They must follow the news and trends to identify possible impacts both on the business they are working in and to improve their own performance.