What should marketers do now?
Posted: Sun Jan 19, 2025 4:13 am
Not only that, but with growing features and a full set of tools for analyzing audiences, TikTok really makes it easier for marketers to reach the right people with the right content at the right time. Anyone who has all their marketing eggs firmly in the TikTok basket is going to have a really bad time if TikTok is banned outright. However, before panic sets in, let's remember that TikTok isn't the only game in town.
Every marketer still has access to all other office data social platforms, many of which also boast large audiences, useful features, and excellent analytics. For now, it's a waiting game. TikTok remains in talks with the Justice Department. They are trying to reach a deal that would allay U.S. security concerns and allow them to continue operating as usual. While the situation for marketers is currently uncertain, marketers can continue to operate on TikTok and make the most of it as much as possible.
However, we do recommend that you have a plan in place in case a TikTok ban goes into effect in the United States: Make sure you provide links to your website, contact details, and other social platforms on TikTok. You can then direct users to follow you on other platforms so that you don’t lose all your followers even if you no longer choose TikTok. If you’re passionate about marketing on TikTok, start diversifying and building your audience on different platforms now.
Every marketer still has access to all other office data social platforms, many of which also boast large audiences, useful features, and excellent analytics. For now, it's a waiting game. TikTok remains in talks with the Justice Department. They are trying to reach a deal that would allay U.S. security concerns and allow them to continue operating as usual. While the situation for marketers is currently uncertain, marketers can continue to operate on TikTok and make the most of it as much as possible.
However, we do recommend that you have a plan in place in case a TikTok ban goes into effect in the United States: Make sure you provide links to your website, contact details, and other social platforms on TikTok. You can then direct users to follow you on other platforms so that you don’t lose all your followers even if you no longer choose TikTok. If you’re passionate about marketing on TikTok, start diversifying and building your audience on different platforms now.