Another big problem is the inconvenience of site navigation
Posted: Sun Jan 19, 2025 3:45 am
Trying to make a project stand out from the crowd, web designers sometimes create very complex and inconvenient designs. Yes, originality is good, but it should not cause inconvenience to the user. When faced with an inconvenient site, the visitor will rather go to another resource than understand the intricacies of navigation.
Ugly design is another common problem. Assess your online resource from the perspective of a user visiting it for the first time – how attractive and convenient is it? The colors should be soft and harmonious, the design should be pleasant to look at. Dark text on a light background is recommended, and not vice versa. It is also worth paying attention to the font size – on many sites it is quite small. Viewing comfort is one of the most important characteristics.
Also, visitors are very irritated by constantly popping up intrusive malaysia company email list windows, so you should not abuse them. If the user wants, he will choose, call, ask a question, etc. - do not replace his desires with yours, do not force him to close pop-up windows again and again.
Finally, the most important point is the quality of the information posted, for the sake of it the visitor comes to the site. If he did not find what he needed, you will not make him stay. Therefore, the quality of the content should be given the utmost attention.
Penalties for manipulation of behavioral factors
In an effort to improve their search results, many website owners use online services that allow them to “improve” behavioral metrics for a fee. However, this approach does not work at all – there are many examples of how, by using cheating and simulating user activity, it is possible to actually improve the positions of websites in the search results of Yandex.
The question is different - how safe and justified is this? Yandex algorithms are constantly being improved, self-learning neural networks have long been engaged in the analysis of behavioral factors . They process a huge amount of data, identify user action algorithms and can distinguish real people from bots.
Therefore, what worked a year ago is now no longer taken into account by search engines or threatens serious problems. Yandex will still detect unnatural activity, no matter how competent it is. As a result, the site will, at best, sharply worsen its positions in the search results, at worst - get a ban for a period of 8 months.
A natural question arises: is it worth the risk? Isn't it better to systematically develop your project, make it more convenient and attractive for users? Such work increases the site's rating slowly but reliably, without the risk of penalties from search engines.
There is another important point. No matter how high you manage to rise in search results due to such methods of improving behavioral factors, it is impossible to deceive the user. If, when going to such a site, the user does not find what he is interested in, he will immediately leave it. The probability of this is high, because if the site was useful, it would have occupied good positions even without cheating.
How to improve behavioral factors without cheating
We have already written above about how the quality of a website affects the behavior of visitors. Let's consider some more important points that contribute to improving behavioral factors on a website.
As we have already said, the quality of the posted materials , their originality (uniqueness) and usefulness for users are very important. But regular addition of new materials is no less important. The site must develop - if there are no new materials, its rating will not grow.
Try to add more media content – video, animation. This is interesting to users, makes them spend more time on the site. The nature of such content should correspond to the search query. Various interactive elements are also useful – for example, a cost calculator, sorting and filtering of goods, etc.
Working on website behavioral factors?
Add a help section to the site – FAQ, knowledge base, various reference materials that will be useful for users. Of course, they should be unique. A chatbot that can answer the most popular questions is also useful.
Work with snippets. Yes, you can't write them yourself. So use the sections of text selected by the robot and modify them as needed. Most often, the robot takes information from the Title and Description meta tags.
Set up internal linking between pages. It is also important that it is logical and understandable. Links should appear where they are useful and appropriate. That is, everything is for the benefit of the user.
Many people use smartphones and other mobile devices, so it is important to optimize the site for them or have a separate mobile version. Without taking this part of the audience into account, you lose a huge number of visitors.
It is very important to work competently in social networks . Having your own accounts in them, you should regularly publish announcements of new materials, goods, services, etc. It is useful to use popular relevant hashtags - this increases the number of transitions to your main resource.
Above, we have listed only some of the work that you can do on your site to improve behavioral metrics. There are more behavioral factors than we have touched on in this article, and many different methods can be used to improve the indicators of each.
Competent work with behavioral factors is an important condition for successful search engine promotion. Dozens of points are important, from the speed of loading the site and its design to the quality of the posted content.
The influence of behavioral factors in website promotion should not be underestimated. High-quality useful websites, where users spend a lot of time, constantly make orders and find answers to their questions, will always be at the top of search results. Our company pays special attention to behavioral metrics: our specialists will analyze your website and prepare recommendations for its improvement, which, after implementation, will raise your website to the top 10 of Yandex and Google.
Ugly design is another common problem. Assess your online resource from the perspective of a user visiting it for the first time – how attractive and convenient is it? The colors should be soft and harmonious, the design should be pleasant to look at. Dark text on a light background is recommended, and not vice versa. It is also worth paying attention to the font size – on many sites it is quite small. Viewing comfort is one of the most important characteristics.
Also, visitors are very irritated by constantly popping up intrusive malaysia company email list windows, so you should not abuse them. If the user wants, he will choose, call, ask a question, etc. - do not replace his desires with yours, do not force him to close pop-up windows again and again.
Finally, the most important point is the quality of the information posted, for the sake of it the visitor comes to the site. If he did not find what he needed, you will not make him stay. Therefore, the quality of the content should be given the utmost attention.
Penalties for manipulation of behavioral factors
In an effort to improve their search results, many website owners use online services that allow them to “improve” behavioral metrics for a fee. However, this approach does not work at all – there are many examples of how, by using cheating and simulating user activity, it is possible to actually improve the positions of websites in the search results of Yandex.
The question is different - how safe and justified is this? Yandex algorithms are constantly being improved, self-learning neural networks have long been engaged in the analysis of behavioral factors . They process a huge amount of data, identify user action algorithms and can distinguish real people from bots.
Therefore, what worked a year ago is now no longer taken into account by search engines or threatens serious problems. Yandex will still detect unnatural activity, no matter how competent it is. As a result, the site will, at best, sharply worsen its positions in the search results, at worst - get a ban for a period of 8 months.
A natural question arises: is it worth the risk? Isn't it better to systematically develop your project, make it more convenient and attractive for users? Such work increases the site's rating slowly but reliably, without the risk of penalties from search engines.
There is another important point. No matter how high you manage to rise in search results due to such methods of improving behavioral factors, it is impossible to deceive the user. If, when going to such a site, the user does not find what he is interested in, he will immediately leave it. The probability of this is high, because if the site was useful, it would have occupied good positions even without cheating.
How to improve behavioral factors without cheating
We have already written above about how the quality of a website affects the behavior of visitors. Let's consider some more important points that contribute to improving behavioral factors on a website.
As we have already said, the quality of the posted materials , their originality (uniqueness) and usefulness for users are very important. But regular addition of new materials is no less important. The site must develop - if there are no new materials, its rating will not grow.
Try to add more media content – video, animation. This is interesting to users, makes them spend more time on the site. The nature of such content should correspond to the search query. Various interactive elements are also useful – for example, a cost calculator, sorting and filtering of goods, etc.
Working on website behavioral factors?
Add a help section to the site – FAQ, knowledge base, various reference materials that will be useful for users. Of course, they should be unique. A chatbot that can answer the most popular questions is also useful.
Work with snippets. Yes, you can't write them yourself. So use the sections of text selected by the robot and modify them as needed. Most often, the robot takes information from the Title and Description meta tags.
Set up internal linking between pages. It is also important that it is logical and understandable. Links should appear where they are useful and appropriate. That is, everything is for the benefit of the user.
Many people use smartphones and other mobile devices, so it is important to optimize the site for them or have a separate mobile version. Without taking this part of the audience into account, you lose a huge number of visitors.
It is very important to work competently in social networks . Having your own accounts in them, you should regularly publish announcements of new materials, goods, services, etc. It is useful to use popular relevant hashtags - this increases the number of transitions to your main resource.
Above, we have listed only some of the work that you can do on your site to improve behavioral metrics. There are more behavioral factors than we have touched on in this article, and many different methods can be used to improve the indicators of each.
Competent work with behavioral factors is an important condition for successful search engine promotion. Dozens of points are important, from the speed of loading the site and its design to the quality of the posted content.
The influence of behavioral factors in website promotion should not be underestimated. High-quality useful websites, where users spend a lot of time, constantly make orders and find answers to their questions, will always be at the top of search results. Our company pays special attention to behavioral metrics: our specialists will analyze your website and prepare recommendations for its improvement, which, after implementation, will raise your website to the top 10 of Yandex and Google.