How to create an editorial plan To create this document

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Knowledge must be detailed and follow a series of actions. In particular, you need to know: Brand . Its history, its values, its competitors, weaknesses, strategies used, brand identity and tone of voice. All these elements are provided by the social media professionals of an account or in case of freelancers they must be collected by themselves. Competitor . Monitoring a competitor means knowing who they are, what they do and how they act, without copying. By observing it is possible to find ideas but also understand which strategies are not successful among customers, and have your own uniqueness.


Audience . Through this factor you can understand chinese overseas british phone number list what kind of products attract the customer the most, their main interests and habits. The data obtained are available for social editorial plans through insight and sentiment analysis. In other cases it is possible to find them through market analysis, analysis of a site's traffic etc. Objectives . The social media strategy is the basis that allows you to identify the objectives of the editorial plan, and is composed of lead generation, promotion, conversion, brand awareness, loyalty, brand reputation, traffic generation to the website and social engagement.