It can be the same purpose of the company:
Posted: Sun Jan 19, 2025 3:34 am
Why should your customers buy your product and not your competitors'? What is that strong point that distinguishes you and that none of your competitors can offer? What makes you unique? This is where you need to look for your UVP ( unique value proposition ).
It can be tangible (free support, extended warranty, money back guarantee, free 24 hour delivery, etc.). for example, we at Yourbiz have let our customers identify our unique value proposition: from a survey, it emerged that we are a reliable web agency, that we keep our promises, that we know how to bring results by guaranteeing the best solutions for customers (and not those that are convenient for us) and we are present at all times.
Or the UVP can be an abstract concept chinese thailand phone number list that encompasses values that customers identify with and want to belong to. Some examples may be useful to you: Barilla and the desire to feel at home, Apple which fully represents creative personalities and lovers of technology, Marlboro with its image of a free and strong man.
This is what marketing on the web means : through market research, customer satisfaction surveys, analysis tools of strengths and competitors, true communication experts position your product and your brand with a very precise identity and an offer different from that of all the competitors on the market.
It can be tangible (free support, extended warranty, money back guarantee, free 24 hour delivery, etc.). for example, we at Yourbiz have let our customers identify our unique value proposition: from a survey, it emerged that we are a reliable web agency, that we keep our promises, that we know how to bring results by guaranteeing the best solutions for customers (and not those that are convenient for us) and we are present at all times.
Or the UVP can be an abstract concept chinese thailand phone number list that encompasses values that customers identify with and want to belong to. Some examples may be useful to you: Barilla and the desire to feel at home, Apple which fully represents creative personalities and lovers of technology, Marlboro with its image of a free and strong man.
This is what marketing on the web means : through market research, customer satisfaction surveys, analysis tools of strengths and competitors, true communication experts position your product and your brand with a very precise identity and an offer different from that of all the competitors on the market.