Shopping and search campaigns
Posted: Sun Jan 19, 2025 3:31 am
Shopping is, as I have said before, the best option to generate sales. I do not recommend using a shopping campaign with a lead objective.
Search campaigns , on the other hand, are not only a good option to generate sales (if we focus on specific product keywords), but they also help us generate leads.
Pro tip
In order for search campaigns to work well for lead generation purposes, in addition to using the lead form extension, it is essential that the website or landing page to which you redirect campaign traffic is optimized for this. You must make it very clear what action you expect the user to take once they land on it, but also provide enough information so that the user knows what product or service you are offering.
Pro tip
If your potential customers are primarily contacting you by phone, use call-only ads. Remember that these types of ads will only show on devices that have calling functionality, so I recommend combining brazil business email database them with a standard ad campaign to avoid missing out on business opportunities on other devices.
Display campaigns
Display campaigns have historically been, as we mentioned above, a type of campaign that is more closely related to generating brand image. In order to start competing with the ad formats available on other platforms such as Facebook Lead Ads, LinkedIn or the interactive formats of programmatic buying platforms, Google has enabled a lead form extension for some time now that allows users to send us their data directly from the ad that has impacted them on the Google Display Network (GDN), without interrupting their browsing by taking them to another site.
Pro tip
Less is more: ask only for the information necessary to achieve the objective you have set. If you want the user to subscribe to your newsletter, through which you will later try to build loyalty and get them to buy one of your products or services, ask only for their email address (and at most their name). You don't need their phone number or postal address. Keep in mind that the information they have when viewing a banner is very limited and therefore it is better to ask for a "corresponding" amount of personal data.
Search campaigns , on the other hand, are not only a good option to generate sales (if we focus on specific product keywords), but they also help us generate leads.
Pro tip
In order for search campaigns to work well for lead generation purposes, in addition to using the lead form extension, it is essential that the website or landing page to which you redirect campaign traffic is optimized for this. You must make it very clear what action you expect the user to take once they land on it, but also provide enough information so that the user knows what product or service you are offering.
Pro tip
If your potential customers are primarily contacting you by phone, use call-only ads. Remember that these types of ads will only show on devices that have calling functionality, so I recommend combining brazil business email database them with a standard ad campaign to avoid missing out on business opportunities on other devices.
Display campaigns
Display campaigns have historically been, as we mentioned above, a type of campaign that is more closely related to generating brand image. In order to start competing with the ad formats available on other platforms such as Facebook Lead Ads, LinkedIn or the interactive formats of programmatic buying platforms, Google has enabled a lead form extension for some time now that allows users to send us their data directly from the ad that has impacted them on the Google Display Network (GDN), without interrupting their browsing by taking them to another site.
Pro tip
Less is more: ask only for the information necessary to achieve the objective you have set. If you want the user to subscribe to your newsletter, through which you will later try to build loyalty and get them to buy one of your products or services, ask only for their email address (and at most their name). You don't need their phone number or postal address. Keep in mind that the information they have when viewing a banner is very limited and therefore it is better to ask for a "corresponding" amount of personal data.