Municipalities continue to mainly transmit
Posted: Sun Jan 19, 2025 3:30 am
The first study into the use of social media by municipalities nicely summarized the task in 2011: “just being present on social media is not enough”. In other words: just opening a new communication channel is not enough, you also have to do something with it. Will municipalities succeed in doing that in 2013?
Are people now also listening to the conversations on online media? Does the municipality even enter into dialogue? Or is it still the party of the Communications department? In the summer of 2013, we investigated for the third time for the book ' Social municipalities, the power of new media ' how municipalities in the Netherlands use social media.
Survey and measurements provide 360-degree view for the first time
This year, 238 municipalities (58%) completed the questionnaire. In addition to this questionnaire, GemeenteBuzz.nl analyzed all tweets from almost all municipalities' Twitter accounts in the third quarter of 2013. This ensures – for the first time – that we can supplement the municipalities' own input within the research with hard figures on performance. The online media monitor behind GemeenteBuzz.nl is OBI4wan .
Almost all municipalities use social media
Municipalities are increasingly using social media. Almost all municipalities have a Twitter account: 96%. In 2011, this was still 73%. Facebook is increasingly being used: from 20% in 2011 to 72% in 2013.
Municipalities confirm this picture: 96% indicate that they use social media oman mobile phone number list more than last year. And 97% of municipalities expect to do so even more in 2014.
table1
On average, the municipalities sent 109 tweets in the period from July to September. 73% of these messages were merely sending (conversation starter), 11% were a response to another tweet. Municipalities are therefore still mainly sending. At the same time, we know from practice that not many questions are yet being asked to municipalities.
The following top 10 lists the municipalities that respond most to messages in proportion to the number of messages sent. The origin of a small percentage can no longer be traced, for example because a message has been deleted by the sender.
table2
Of the municipalities that sent the most messages, there is one municipality that only sends: the municipality of Eijsden-Margraten responded only once and sent 375 messages in the measured period.
As many as 01 municipalities use Twitter only to send. Of those 101 municipalities, twelve municipalities sent less than ten tweets. Almost 30% of the municipalities (118) do not respond to tweets. Seventeen municipalities did not send anything at all via their Twitter account during the measured period.
Are people now also listening to the conversations on online media? Does the municipality even enter into dialogue? Or is it still the party of the Communications department? In the summer of 2013, we investigated for the third time for the book ' Social municipalities, the power of new media ' how municipalities in the Netherlands use social media.
Survey and measurements provide 360-degree view for the first time
This year, 238 municipalities (58%) completed the questionnaire. In addition to this questionnaire, GemeenteBuzz.nl analyzed all tweets from almost all municipalities' Twitter accounts in the third quarter of 2013. This ensures – for the first time – that we can supplement the municipalities' own input within the research with hard figures on performance. The online media monitor behind GemeenteBuzz.nl is OBI4wan .
Almost all municipalities use social media
Municipalities are increasingly using social media. Almost all municipalities have a Twitter account: 96%. In 2011, this was still 73%. Facebook is increasingly being used: from 20% in 2011 to 72% in 2013.
Municipalities confirm this picture: 96% indicate that they use social media oman mobile phone number list more than last year. And 97% of municipalities expect to do so even more in 2014.
table1
On average, the municipalities sent 109 tweets in the period from July to September. 73% of these messages were merely sending (conversation starter), 11% were a response to another tweet. Municipalities are therefore still mainly sending. At the same time, we know from practice that not many questions are yet being asked to municipalities.
The following top 10 lists the municipalities that respond most to messages in proportion to the number of messages sent. The origin of a small percentage can no longer be traced, for example because a message has been deleted by the sender.
table2
Of the municipalities that sent the most messages, there is one municipality that only sends: the municipality of Eijsden-Margraten responded only once and sent 375 messages in the measured period.
As many as 01 municipalities use Twitter only to send. Of those 101 municipalities, twelve municipalities sent less than ten tweets. Almost 30% of the municipalities (118) do not respond to tweets. Seventeen municipalities did not send anything at all via their Twitter account during the measured period.