UTM, what are they for?
Posted: Sat Jan 18, 2025 8:37 am
Organic Search Traffic : This means appearing in search results, that is, positioned naturally thanks to SEO work .
Paid Search Traffic : Visits are only recorded if you have SEM campaigns and through the Google Ads search network (CPC or PPC).
Display : in this case the user arrived via a paid banner on a web page.
Referral : visits that come through another website list of barbados consumer email that has linked to us (excluding social networks).
Social : visits that come through social profiles such as Facebook, Twitter, Instagram, etc.
Email : Users who arrive via links that appear in emails.
Other advertising : These are sessions marked with, for example, terms like cpc, ppc, cpm, cpv affiliate as long as they are not entered as paid search.
(Other) : These are visits that do not match any channel definition.
The word UTM corresponds to the English acronym for Urchin Traffic Monitor , which in English means: Urchin Traffic Monitoring. Urchin is the tool that Google purchased in 2005 to create Google Analytics and which allows you to measure and calculate where the traffic of a web page comes from .
Paid Search Traffic : Visits are only recorded if you have SEM campaigns and through the Google Ads search network (CPC or PPC).
Display : in this case the user arrived via a paid banner on a web page.
Referral : visits that come through another website list of barbados consumer email that has linked to us (excluding social networks).
Social : visits that come through social profiles such as Facebook, Twitter, Instagram, etc.
Email : Users who arrive via links that appear in emails.
Other advertising : These are sessions marked with, for example, terms like cpc, ppc, cpm, cpv affiliate as long as they are not entered as paid search.
(Other) : These are visits that do not match any channel definition.
The word UTM corresponds to the English acronym for Urchin Traffic Monitor , which in English means: Urchin Traffic Monitoring. Urchin is the tool that Google purchased in 2005 to create Google Analytics and which allows you to measure and calculate where the traffic of a web page comes from .