Offer less expensive but quality products .

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Downselling does not mean offering low-quality products. It is important to offer options that are still in line with the customer's needs, even if they are less expensive. For example, if the buyer has shown interest in a high-end computer before

abandoning it in the cart, you can consider offering a cheaper model, but without some advanced features. In the clothing sector, downselling could instead consist of offering a model from the previous collection: the features are practically similar and the differences are almost imperceptible.
Offering the basic version of a product . In this case, it is possible to offer a more simplified or reduced version of the item, capable of satisfying the primary needs of the customer. This happens, for example, with subscriptions to streaming services that offer different packages, from the standard one for a single device to the premium versions for two or more devices. Customers who want to spend less could be offered the basic package.
Usediscounts and promotions. Even offering a discount could be particularly useful especially in the presence of seasonal products or unsold goods.
Use email marketing . When a customer abandons the cart and does not proceed with the purchase, it can be useful to send an email suggesting a cheaper product. This type of email can be sent from a platform integrated into your e-Commerce such asMailUp.

Personalize offers . Through the data collected on the behavior and purchasing habits albania consumer email list of your customers, you can identify which products they have viewed or which pages they have interacted with and thus create customized alternatives, which increase the effectiveness of down selling.
Offer a free trial period . Offering a customer the chance to try a product for free and without obligation for a limited period of time (as happens for example with subscriptions to some streaming services) can encourage them to purchase it at a later time. In fact, to activate the service, they will be asked to enter their credit card details or their bank details, with the possibility of suspending it before the trial period ends, at the end of which they will start to pay.
If you want to keep track of your customers' behavior and the solutions you have adopted to successfully close the sale, apply discounts and promotions and manage any aspect of your online store, you can rely onTeamSystem Commerce, a turnkey solution to sell online in just a few steps.