Three Content Areas Parallel
Posted: Sat Jan 18, 2025 6:13 am
This Article Summarizes Eric’s Content Marketing World Talk. All Images Come From His Slides.how To Launch A Program Of How-to Contentif You’re Starting To Develop How-to Content As Part Of Your Marketing Strategy, “focus On The Questions And Topics Most Core To Your Business First,” Eric Says. Specifically, He Suggests Developing Your How-to Content In This Order:focus On The Questions & Topics Most Core To Your Business First, Says Hessinseattle.share On Xcreate Shopping-related Content.create Post-purchase Content.
Create Between-purchase Content.how-to-content-programthese malta telegram data Three Of The Four Primary Reasons – As Listed In A Recent Cmi Article – For Companies To Use Content Marketing:shopping-related Content Builds An Interested And Engaged Audience.post-purchase Content Increases Sales With New Customers.between-purchase Content Builds Loyalty And Increases Revenue With Existing Customers.eric’s Approach Doesn’t Explicitly Address The Fourth Primary Reason To Use Content Marketing – To Create Brand Awareness (The Top Stage Of The Funnel – But You Can Bet Awareness Comes Along For The Ride At Rei.
As Todd Wheatland Put It In His Content Marketing World Presentation, Marketing Below The Funnel, A Passionate, Engaged Customer Base Becomes “a Legion Of Fans Who Race To The Top Of The Funnel And Pull In New People.”here’s How Todd Illustrates This Point In One Of His Slides. (I’ve Added Eric’s Labels.marketing-below-the-funnelin Other Words, When You Meet People’s Needs Low On Or Below The Funnel, As Rei Does With Its How-to Content, You Attract New People At The Top As Well.
Create Between-purchase Content.how-to-content-programthese malta telegram data Three Of The Four Primary Reasons – As Listed In A Recent Cmi Article – For Companies To Use Content Marketing:shopping-related Content Builds An Interested And Engaged Audience.post-purchase Content Increases Sales With New Customers.between-purchase Content Builds Loyalty And Increases Revenue With Existing Customers.eric’s Approach Doesn’t Explicitly Address The Fourth Primary Reason To Use Content Marketing – To Create Brand Awareness (The Top Stage Of The Funnel – But You Can Bet Awareness Comes Along For The Ride At Rei.
As Todd Wheatland Put It In His Content Marketing World Presentation, Marketing Below The Funnel, A Passionate, Engaged Customer Base Becomes “a Legion Of Fans Who Race To The Top Of The Funnel And Pull In New People.”here’s How Todd Illustrates This Point In One Of His Slides. (I’ve Added Eric’s Labels.marketing-below-the-funnelin Other Words, When You Meet People’s Needs Low On Or Below The Funnel, As Rei Does With Its How-to Content, You Attract New People At The Top As Well.