Tips to boost branding campaigns
Posted: Sat Jan 18, 2025 6:05 am
Andy Stalman told us a few years ago that “Without a branding strategy, there is no possible success” , a statement that has become even more valid with the changes implemented by the accelerated digital transition. Within an ecosystem as saturated as the current one, creating a brand that stands out is key to the survival of a business.
However, companies do not always give due importance to building their brand in order to prioritise other aspects such as marketing: “I think that the vast majority are still not aware of the importance of having a branding strategy. In reality, all companies are doing branding, but they do so without a specific strategy. How many companies are aware that this is branding? This lack can be seen as a problem for some companies and a great opportunity for most” , explains Stalman.
Defining a branding strategy from the beginning can help you get a azerbaijan business email database clearer idea of your business. In other words, building your brand from the beginning helps you define the why of your company, its goals, what sets it apart from the rest, and why the public should choose it. Determining these aspects allows companies to build their own identity, generating a more humanized brand, which will ultimately achieve better interaction with the public.
Along these lines, authenticity is also important, as it will present a fresh and unique vision of the company, thus helping to differentiate itself from the competition. One strategy for this could be the creation of a particular language within the brand, as happened with the word google, which is now synonymous with search thanks to the Alpahabet search engine. We can compare this to the use of social networks, which allow us to create a strong presence in communities, and build the brand through its very interaction.
However, companies do not always give due importance to building their brand in order to prioritise other aspects such as marketing: “I think that the vast majority are still not aware of the importance of having a branding strategy. In reality, all companies are doing branding, but they do so without a specific strategy. How many companies are aware that this is branding? This lack can be seen as a problem for some companies and a great opportunity for most” , explains Stalman.
Defining a branding strategy from the beginning can help you get a azerbaijan business email database clearer idea of your business. In other words, building your brand from the beginning helps you define the why of your company, its goals, what sets it apart from the rest, and why the public should choose it. Determining these aspects allows companies to build their own identity, generating a more humanized brand, which will ultimately achieve better interaction with the public.
Along these lines, authenticity is also important, as it will present a fresh and unique vision of the company, thus helping to differentiate itself from the competition. One strategy for this could be the creation of a particular language within the brand, as happened with the word google, which is now synonymous with search thanks to the Alpahabet search engine. We can compare this to the use of social networks, which allow us to create a strong presence in communities, and build the brand through its very interaction.