It seems that Google is increasingly relying on the Knowledge

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And it goes further. Graph to drive a growing number of features in its rich SERPs: Knowledge Panels (obviously), but also PAA, Related Search, People Also Searched For, Events, Podcasts.


And many more. Search queries with Navigational intent Search queries with Navigational intent Graph A support test from Kalicube. pro I have been specializing in brand SERPs for several years. I have tracked and analyzed brand SERPs for 7,504 brands, including all the rich elements they contain.


The data I have collected confirms student phone number list that of AccuRanker: in February 2020, we see 33% of brand SERPs with PAA. (By the way, you can monitor your brands SERPs for free with Kalicube.pro here ). Bottom line: PAAs and related questions are here to stay.


In early 2020, PAAs hit a major milestone: when users search, they see these follow-up questions more than 50% of the time. This makes them one of the most common and visible elements on Google. They are not an obvious “win” for your SEO strategy: brand visibility is limited to the moment a user opens the question.