This fundamental rule is called the principle of reciprocity
Posted: Sat Jan 18, 2025 5:35 am
Or the rule of reciprocation . The principle of reciprocity You have to be the first. You have to give something: give information, give free samples, give a positive experience to people.
And they will want to give something in return. There is something magical and extraordinary in this principle of life . And it is beautiful above all because, in some way, it ties in with everything our parents, our teachers and our religions have told us since we were children.
If you are kind, they told us, you will job seekers phone number list get everything you want. We never really believed in it. But we were wrong. Psychology, in fact, speaks clearly. Receiving something for free triggers a mechanism in our brain, which “feels guilty”.
It feels like it has taken something without having paid a cent, without having made the slightest effort. And it starts looking for a return that can restore the balance of life. You receive something and you will have a mad desire to give something .
Therefore, reverse the idea. If you give a lot of things, the people who receive them will have a mad desire to give you something. marketing-and-persuasion-b Applying the Principle of Reciprocity to Marketing Think about it: You basically have three options: PROVIDE complete, timely, rich information .
And they will want to give something in return. There is something magical and extraordinary in this principle of life . And it is beautiful above all because, in some way, it ties in with everything our parents, our teachers and our religions have told us since we were children.
If you are kind, they told us, you will job seekers phone number list get everything you want. We never really believed in it. But we were wrong. Psychology, in fact, speaks clearly. Receiving something for free triggers a mechanism in our brain, which “feels guilty”.
It feels like it has taken something without having paid a cent, without having made the slightest effort. And it starts looking for a return that can restore the balance of life. You receive something and you will have a mad desire to give something .
Therefore, reverse the idea. If you give a lot of things, the people who receive them will have a mad desire to give you something. marketing-and-persuasion-b Applying the Principle of Reciprocity to Marketing Think about it: You basically have three options: PROVIDE complete, timely, rich information .