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How Do Search Engines Work?

Posted: Sat Jan 18, 2025 5:33 am
by mmehedi*#
Search engines are online software tools that allow you to input keywords or phrases into a search field. They use algorithms to determine the results most relevant to your query. In turn, you’ll receive a list of web pages that match those keywords. Popular search engines include Google, Yahoo!, Bing, Baidu, and DuckDuckGo. They’ve become an essential tool for researching products, services, and topics and finding unique content online.

Search engine algorithms have evolved rapidly over the past decade. Keyword-based search engines were first introduced in the 1990s and gave you lists of text files relevant to your queries. In the earlier variations, you needed to know exactly what file you were looking for. Over time, these tools became more sophisticated and could list of portugal consumer email detect keywords within the text itself. Following this, companies began adding keywords to their website copy to make it easier for users to find.

How Do Search Engines Rank Results?
Search engine results fit into two result types: Paid and organic. Paid results are when businesses pay for their websites to have high SERP rankings. Businesses can reach customers directly through paid advertising campaigns. The advertiser pays the search engine every time someone clicks on a paid search result, known as pay-per-click (PPC) advertising.