All centennials love the same things
Posted: Sat Jan 18, 2025 5:28 am
Last time we talked about people under 22, the so-called Generation Z, and the best advertising formats for them. This time we'll talk about the myths surrounding advertising for the "Zs." Let's go.
Like other generations, Gen belgium telegram Z has a lot in common with each other, but that doesn’t make them all clones. Because of this myth, some marketers believe that segmentation is completely unnecessary when it comes to Gen Z. This approach is wrong.
Despite the general trends, people of this generation have different interests, preferences and demonstrate different consumer behavior. When planning your advertising campaign, you must take all these factors into account and divide the audience into segments, otherwise you may spend a lot of money and not get the necessary profit.
Modern Slang May Attract the Zetas
By trying to speak the language of "youth" you risk simply becoming a laughing stock and not achieving the desired result of your advertising campaign.
Centennials have a well-developed intuition, so they immediately feel when advertisers are trying to deceive them. This means that it is better to maintain a natural tone when communicating with representatives of Generation Z, but do not forget that your content should be concise and, most importantly, visual. By the way, there is another myth about visualization.
Visualization = video
Like other generations, Gen belgium telegram Z has a lot in common with each other, but that doesn’t make them all clones. Because of this myth, some marketers believe that segmentation is completely unnecessary when it comes to Gen Z. This approach is wrong.
Despite the general trends, people of this generation have different interests, preferences and demonstrate different consumer behavior. When planning your advertising campaign, you must take all these factors into account and divide the audience into segments, otherwise you may spend a lot of money and not get the necessary profit.
Modern Slang May Attract the Zetas
By trying to speak the language of "youth" you risk simply becoming a laughing stock and not achieving the desired result of your advertising campaign.
Centennials have a well-developed intuition, so they immediately feel when advertisers are trying to deceive them. This means that it is better to maintain a natural tone when communicating with representatives of Generation Z, but do not forget that your content should be concise and, most importantly, visual. By the way, there is another myth about visualization.
Visualization = video