Paul and Phil at Social Now
Posted: Sat Jan 18, 2025 5:16 am
Filling in CRM even became fun
Account managers, for whom filling in CRM is often a 'must', even found the CRM system fun to use. When they filled in a new opportunity, a match was automatically made with similar quote requests and with people who would know more about this (and the availability of these people).
Bottom line according to Peter: make sure you link the measurable social values (such as number of downloads, number of views, number of reactions) to the business values (revenue, number of hours saved). This data can help you to create new use cases or business cases. When creating a business case, think about all the processes within your organization, from start (product innovation) to end (support).
Identifying 'pain points'
What are the opportunities and problems of your organization and how can internal social media contribute to this? According to the Portuguese social business expert Ana Silva, it is useful – in addition to the link to the organizational objectives – to look for specific pain points within your organization and link these to internal social media. How can internal social media contribute to this?
At one of our clients in healthcare, we identify pain points in the organization as follows: if someone posts a message with #fuss, this means that the healthcare professional is struggling with clumsiness or bureaucracy in performing their work. In addition, Ana thinks that sometimes a certain urgency is also needed. You can also attract attention by showing how other organizations apply it. Especially competitors or companies in the same sector as your company are interesting here. Sometimes you also need case studies, so that it is not just your own strange idea.
Storytelling to package your business case
Which teacher did you think was the best at school? Often the best teacher is the one who was able to bring the stories to life. That makes the difference. According to Paul Corney and Phil Hill, storytelling allows you to package all kinds of projects in one story. Phil and Paul shared a number of concrete examples. First, they developed a kind of persona, but then in the future. By means of accompanying stories, they described what the ideal day of this persona looks like in 2020.
Using these stories, you can convince the rest of the organization of what you want to bangladesh mobile phone number list achieve, not how you are going to do it. In the example outlined, such a story was described:
“Jade Thompson comes to work for our organization. A week before she starts, she gets an iPad sent home and on the iPad there is an on-boarding program on screen, with a welcome message from the CEO. She already has access to the intranet via the iPad. (…) When she comes to the office for the first time a week later, then (….)”
Paul and Phil at Social Now
The whole story involved quite a few projects, namely a new website, a new intranet, a content management strategy, a strategy for the rollout of tablets and phones, you name it. Instead of asking for approval for all these different projects, it is better to ask for approval for such a vision. Phil and Paul got approval for the entire project right away. Fun fact, this story was written back in 2010.
Think big, act small 2020 = 2015
By the way, the trick is – once you have written your business case and have approval for your vision – not to start too big. Go back from your story in 2020 and work towards your goal in small steps.
Photo intro courtesy of Fotolia.
Account managers, for whom filling in CRM is often a 'must', even found the CRM system fun to use. When they filled in a new opportunity, a match was automatically made with similar quote requests and with people who would know more about this (and the availability of these people).
Bottom line according to Peter: make sure you link the measurable social values (such as number of downloads, number of views, number of reactions) to the business values (revenue, number of hours saved). This data can help you to create new use cases or business cases. When creating a business case, think about all the processes within your organization, from start (product innovation) to end (support).
Identifying 'pain points'
What are the opportunities and problems of your organization and how can internal social media contribute to this? According to the Portuguese social business expert Ana Silva, it is useful – in addition to the link to the organizational objectives – to look for specific pain points within your organization and link these to internal social media. How can internal social media contribute to this?
At one of our clients in healthcare, we identify pain points in the organization as follows: if someone posts a message with #fuss, this means that the healthcare professional is struggling with clumsiness or bureaucracy in performing their work. In addition, Ana thinks that sometimes a certain urgency is also needed. You can also attract attention by showing how other organizations apply it. Especially competitors or companies in the same sector as your company are interesting here. Sometimes you also need case studies, so that it is not just your own strange idea.
Storytelling to package your business case
Which teacher did you think was the best at school? Often the best teacher is the one who was able to bring the stories to life. That makes the difference. According to Paul Corney and Phil Hill, storytelling allows you to package all kinds of projects in one story. Phil and Paul shared a number of concrete examples. First, they developed a kind of persona, but then in the future. By means of accompanying stories, they described what the ideal day of this persona looks like in 2020.
Using these stories, you can convince the rest of the organization of what you want to bangladesh mobile phone number list achieve, not how you are going to do it. In the example outlined, such a story was described:
“Jade Thompson comes to work for our organization. A week before she starts, she gets an iPad sent home and on the iPad there is an on-boarding program on screen, with a welcome message from the CEO. She already has access to the intranet via the iPad. (…) When she comes to the office for the first time a week later, then (….)”
Paul and Phil at Social Now
The whole story involved quite a few projects, namely a new website, a new intranet, a content management strategy, a strategy for the rollout of tablets and phones, you name it. Instead of asking for approval for all these different projects, it is better to ask for approval for such a vision. Phil and Paul got approval for the entire project right away. Fun fact, this story was written back in 2010.
Think big, act small 2020 = 2015
By the way, the trick is – once you have written your business case and have approval for your vision – not to start too big. Go back from your story in 2020 and work towards your goal in small steps.
Photo intro courtesy of Fotolia.