Emails with storytelling
Posted: Sat Jan 18, 2025 5:15 am
One of the most profitable and at the same time most mistreated channels is email. Many brands use it as a channel to launch pure products on a constant basis. We need to stop that cycle. It makes no sense to create more careful, more pampered communication for almost “strangers” who can read us on the blog, or follow us on social networks than for our beloved clients, who are in our precious database. Let us think about their needs, let us also provide information, entertainment. Let us also include some storytelling in our email communication.
TikTok and Twitch: The New Standard
Ok, they are not the most massive, but for 2022 we can certainly consider them to be the reference, they are the ones that everyone wants to be like. Instagram and Youtube are starting to show signs of albania business email database fatigue, and meanwhile, TikTok and Twitch continue to grow. The challenge for every brand for 2022 must be to find the key to betting, to create content in a sustained manner, for one, if not both, of these social networks.
Stories better than feed
And when it comes to Instagram… There are studies that claim that users consume the stable feed more than stories, but we don’t believe it. Our experience, and what we have been confirming with different brands, is that more impact is achieved with stories than with the feed. Yes, it is frustrating, because they disappear: Accept it and get over it. Focus on creating entertaining content that encourages interaction. Use the networks for what they are: to create a true community and although many times it has been used as a vanity metric (or a metric of little value) , from engagement, from a community sincerely linked to your brand, sales will come.
TikTok and Twitch: The New Standard
Ok, they are not the most massive, but for 2022 we can certainly consider them to be the reference, they are the ones that everyone wants to be like. Instagram and Youtube are starting to show signs of albania business email database fatigue, and meanwhile, TikTok and Twitch continue to grow. The challenge for every brand for 2022 must be to find the key to betting, to create content in a sustained manner, for one, if not both, of these social networks.
Stories better than feed
And when it comes to Instagram… There are studies that claim that users consume the stable feed more than stories, but we don’t believe it. Our experience, and what we have been confirming with different brands, is that more impact is achieved with stories than with the feed. Yes, it is frustrating, because they disappear: Accept it and get over it. Focus on creating entertaining content that encourages interaction. Use the networks for what they are: to create a true community and although many times it has been used as a vanity metric (or a metric of little value) , from engagement, from a community sincerely linked to your brand, sales will come.