There is still much to be gained
Posted: Sat Jan 18, 2025 5:10 am
Handling by phone vs. forwarding to website
As indicated, there are direct and non-direct writers in the group. This is also the reason that not every insurer can be reached by phone, with the exception of customer service. The response time by phone is logically not relevant, but we are curious about the helpfulness and follow-up of our sales opportunity. We can (or cannot) take out our insurance directly via the website, but we would of course also like to know whether we can be helped to an intermediary, or receive a quote. The result is quite variable: we received a quote by email from Univé and OHRA immediately after the phone call. The lady from OHRA deserves a special mention in this case, she was so sharp that a quote arrived in the email during the conversation.
At Delta Lloyd, Aegon, Reaal and Nationale Nederlanden we were belarus mobile phone number list kindly referred to the website, to look for an intermediary in the area ourselves. Klaverblad showed that it can be done differently, we were given the telephone number of the nearest intermediary and the link on the website where we can find more information. ASR, Interpolis and Inshared were not reachable by telephone.
All in all, we have a strange feeling about this research. Yes, insurers are actually able to quickly contact a prospect. The dialogue with the customer is also starting to take off, especially on social media. But the handling, the end of the 'conversation', is still not quite what it should be. A lead does need to be closed. And what is the added value if you only refer a customer to the place where they initially started searching (the corporate website)?
We get the impression that the consumer is left to his own devices when it comes to taking out new insurance. In most cases, the sales opportunity was not fully utilized and almost dismissed as if it were a complaint, with little or no follow-up. A first step has been taken in terms of response speed via social media, but it will do insurers good not to lose sight of what it is all about in the end: the customer. And this deserves more attention.
Source photo intro: finnopress.com
As indicated, there are direct and non-direct writers in the group. This is also the reason that not every insurer can be reached by phone, with the exception of customer service. The response time by phone is logically not relevant, but we are curious about the helpfulness and follow-up of our sales opportunity. We can (or cannot) take out our insurance directly via the website, but we would of course also like to know whether we can be helped to an intermediary, or receive a quote. The result is quite variable: we received a quote by email from Univé and OHRA immediately after the phone call. The lady from OHRA deserves a special mention in this case, she was so sharp that a quote arrived in the email during the conversation.
At Delta Lloyd, Aegon, Reaal and Nationale Nederlanden we were belarus mobile phone number list kindly referred to the website, to look for an intermediary in the area ourselves. Klaverblad showed that it can be done differently, we were given the telephone number of the nearest intermediary and the link on the website where we can find more information. ASR, Interpolis and Inshared were not reachable by telephone.
All in all, we have a strange feeling about this research. Yes, insurers are actually able to quickly contact a prospect. The dialogue with the customer is also starting to take off, especially on social media. But the handling, the end of the 'conversation', is still not quite what it should be. A lead does need to be closed. And what is the added value if you only refer a customer to the place where they initially started searching (the corporate website)?
We get the impression that the consumer is left to his own devices when it comes to taking out new insurance. In most cases, the sales opportunity was not fully utilized and almost dismissed as if it were a complaint, with little or no follow-up. A first step has been taken in terms of response speed via social media, but it will do insurers good not to lose sight of what it is all about in the end: the customer. And this deserves more attention.
Source photo intro: finnopress.com