Keywords and call to action in web stories
Posted: Sat Jan 18, 2025 5:08 am
As for the visual aspect , although video formats are trending lately, images dominate this type of stories , with 84% . Thus, the use of static images and photographs must be taken into account when designing the marketing strategies in which this tool will be integrated.
As with any product that is present in Google search, positioning is important, and for this, one of the most important things is keywords. On average, 4 keywords are used in the construction of these web stories , which vary between short and long-tail, according to the subject. It must be taken into account that most of the keywords that generate this content do not have much traffic. But in specific cases, as we see in the image, they can generate stories.
Image: SEMrush
In another order of ideas , CTAs , or calls to action, are afghanistan business email database the main theme of the last page of the stories. Presented as the final step after having hooked the user with the previous visual content, in these cases the most used phrases are: For more, To discover more, Read the article, Read more, etc. Always making clear the continuation of the content on the destination website.
How to choose the right keyword for your SEO strategy: 3 keys to position yourself (well)
Finally, the last area discovered refers to the analysis of images in Web Stories, where grey and blue tones and brown/beige colours reign. A contrast with their social media counterparts, which tend to base their content on more colourful bases. Likewise, in 67% of them, people are part of the main image, adding everyday objects, furniture, food or even streets or roads.
As with any product that is present in Google search, positioning is important, and for this, one of the most important things is keywords. On average, 4 keywords are used in the construction of these web stories , which vary between short and long-tail, according to the subject. It must be taken into account that most of the keywords that generate this content do not have much traffic. But in specific cases, as we see in the image, they can generate stories.
Image: SEMrush
In another order of ideas , CTAs , or calls to action, are afghanistan business email database the main theme of the last page of the stories. Presented as the final step after having hooked the user with the previous visual content, in these cases the most used phrases are: For more, To discover more, Read the article, Read more, etc. Always making clear the continuation of the content on the destination website.
How to choose the right keyword for your SEO strategy: 3 keys to position yourself (well)
Finally, the last area discovered refers to the analysis of images in Web Stories, where grey and blue tones and brown/beige colours reign. A contrast with their social media counterparts, which tend to base their content on more colourful bases. Likewise, in 67% of them, people are part of the main image, adding everyday objects, furniture, food or even streets or roads.