10 COMMON MISTAKES IN THE WEB POSITIONING OF A COMPANY
Posted: Sat Jan 18, 2025 5:07 am
Companies place great importance on the positioning of their website in search engines due to the great reach that this tool offers, although the basic rules governing SEO are often unknown and mistakes are made.
One of the most common mistakes is to start this process too late and expect immediate results, without giving search engine spiders time to analyze and give their verdict on the company's website.
The second practice that works against companies is not advertising data providing relevant content or doing so in a disorganized way without labels and without a structure, which makes the web unintelligible to machines.
The third key to keep in mind when trying to nail the algorithms is to use systems that allow reading, which automatically discards the flash presentation, which cannot be "read" by the systems, so it is not taken into account.
Duplicated content is also not in the company's favour, as are errors in redirecting users within a website and content configuration, which should take into account the search engine's point of view and not the internal logic of the page.
Poor content offering is another very common mistake made by companies, as is wasting links by placing them on a neutral word, unrelated to the content to which they are intended to redirect.
However, an executor who has studied the rules of SEO too thoroughly can also make mistakes, since offering a design thought only for the reading carried out by a search engine can go against the logic of human understanding of a text.
Finally, it is important to invest in promoting a site and not wait for visits to fall from the sky, for which there are companies dedicated to this business.
One of the most common mistakes is to start this process too late and expect immediate results, without giving search engine spiders time to analyze and give their verdict on the company's website.
The second practice that works against companies is not advertising data providing relevant content or doing so in a disorganized way without labels and without a structure, which makes the web unintelligible to machines.
The third key to keep in mind when trying to nail the algorithms is to use systems that allow reading, which automatically discards the flash presentation, which cannot be "read" by the systems, so it is not taken into account.
Duplicated content is also not in the company's favour, as are errors in redirecting users within a website and content configuration, which should take into account the search engine's point of view and not the internal logic of the page.
Poor content offering is another very common mistake made by companies, as is wasting links by placing them on a neutral word, unrelated to the content to which they are intended to redirect.
However, an executor who has studied the rules of SEO too thoroughly can also make mistakes, since offering a design thought only for the reading carried out by a search engine can go against the logic of human understanding of a text.
Finally, it is important to invest in promoting a site and not wait for visits to fall from the sky, for which there are companies dedicated to this business.