Tired of doing everything manually?
Posted: Sat Jan 18, 2025 4:46 am
In your daily marketing activity, there are really many operations that can be managed independently by small programs that generate automations . Thanks to these tricks, it is possible to avoid dedicating useful time to manual and repetitive processes, saving resources for those strategic operations that instead require long efforts of thought and concentration.
Let's start from the basics: what is automation? Automation is the act of making a repetitive manual process executable by a program . Clearly, the condition is that this operation is always the same: in fact, if even just one variable requires an effort of thought, automation cannot occur.
Marketing automation is therefore composed chinese overseas america phone number list of two main characteristics : A condition (also called a trigger), when a specific automated consequence occurs, it must be triggered. An outcome , which is triggered when the condition occurs. A free marketing automation service that works on these basic conditions is IFTT (If This, Than That), which is integrated into several systems that we all use on a daily basis.
An example is: every evening at 8:00 PM send me an email with the weather forecast for the following day . Instead of opening a website for the weather forecast every day (which involves having to remember the operation and perform it, repeated every day), automation allows you to skip each step.
Let's start from the basics: what is automation? Automation is the act of making a repetitive manual process executable by a program . Clearly, the condition is that this operation is always the same: in fact, if even just one variable requires an effort of thought, automation cannot occur.
Marketing automation is therefore composed chinese overseas america phone number list of two main characteristics : A condition (also called a trigger), when a specific automated consequence occurs, it must be triggered. An outcome , which is triggered when the condition occurs. A free marketing automation service that works on these basic conditions is IFTT (If This, Than That), which is integrated into several systems that we all use on a daily basis.
An example is: every evening at 8:00 PM send me an email with the weather forecast for the following day . Instead of opening a website for the weather forecast every day (which involves having to remember the operation and perform it, repeated every day), automation allows you to skip each step.