Putting It All in Place: Beyond LinkedIn Automation
Posted: Wed Jan 15, 2025 5:37 am
37% of American adults use LinkedIn. 60.1% of users are between the ages of 25 and 34.
80% of LinkedIn users make important decisions for their company.
48.5% of US LinkedIn users are monthly active users.
80% of B2B SaaS leads come from LinkedIn.
6 out of 10 users actively seek industry insights on LinkedIn.
What makes LinkedIn so attractive to B2B and SaaS companies is context. Users on LinkedIn know they’re going to be sold to. In fact, the person you’re trying to sell to is very likely also using their own outreach strategies to connect with other companies or customers.
LinkedIn has a comprehensive ad targeting system that ensures marketers connect with the right audience. Additionally, LinkedIn's account targeting feature can help users find others in their industry with whom they can connect, sell, and potentially collaborate on projects.
When users add LinkedIn automation tools, like Sales Flow , the entire lead generation process becomes more streamlined and less tedious, allowing you to focus on the human part of sales.
For LinkedIn automation to do its job, you need to set up everything else around it. SaaS marketing thrives on multi-channel lead generation, so work on the following things first.
A laptop screen displaying a LinkedIn profile for Nathana Rebouças, featuring her photo and details about her SEO role.
Get started with your website
The majority of your LinkedIn lead generation strategy will rely heavily on your website. Since you will need to develop a content strategy to keep your followers updated, the last thing you want is for your connections to click away from your website because it is difficult to navigate or hard to look at.
Remember that you work in the technology industry, so if the information on your blog is inaccurate or your website is slow, your customers will wonder if that translates to your products.
As a SaaS company, you probably have a lot to say about the tech industry, your products, and how to use your tools. As long as your blog and the information you cover provides value to your customers, they will continue to engage with it, and more engagement equals warmer leads.
Learn to Optimize Your SEO
The second page of Google is “no man’s land.” It’s unlikely that anyone vietnamese offer will find you beyond the first page, so you need to rank between the first and third links on Google to get the most clicks. To do that, you need to master SEO , more specifically, keyword-based SEO.
Keep in mind that Google ranks LinkedIn Profiles and Company Profiles. Incorporate SEO keywords into the tagline, about, products/services, and company details section.
Eye-catching images also bring people to your LinkedIn page. Your banner image and logo are the first things people see on your page, so they need to look professional and eye-catching. Keep your LinkedIn page up to date so search engines will continue to rank it.
PPC, Retargeting and Comparison Ads
Every SaaS business needs to use pay-per-click (PPC) and retargeting ads on their website and LinkedIn pages. A reliable SaaS Marketing Agency can help if you are unsure how to implement PPC advertising. You only pay for PPC ads when someone clicks on them, which helps with your overhead. Retargeting/retargeting ads require upfront payment, but they are worth it.
The image features the phrase "PAY PER CLICK" spelled out with letter tiles on a white surface, alongside a keyboard and a smartphone.
80% of LinkedIn users make important decisions for their company.
48.5% of US LinkedIn users are monthly active users.
80% of B2B SaaS leads come from LinkedIn.
6 out of 10 users actively seek industry insights on LinkedIn.
What makes LinkedIn so attractive to B2B and SaaS companies is context. Users on LinkedIn know they’re going to be sold to. In fact, the person you’re trying to sell to is very likely also using their own outreach strategies to connect with other companies or customers.
LinkedIn has a comprehensive ad targeting system that ensures marketers connect with the right audience. Additionally, LinkedIn's account targeting feature can help users find others in their industry with whom they can connect, sell, and potentially collaborate on projects.
When users add LinkedIn automation tools, like Sales Flow , the entire lead generation process becomes more streamlined and less tedious, allowing you to focus on the human part of sales.
For LinkedIn automation to do its job, you need to set up everything else around it. SaaS marketing thrives on multi-channel lead generation, so work on the following things first.
A laptop screen displaying a LinkedIn profile for Nathana Rebouças, featuring her photo and details about her SEO role.
Get started with your website
The majority of your LinkedIn lead generation strategy will rely heavily on your website. Since you will need to develop a content strategy to keep your followers updated, the last thing you want is for your connections to click away from your website because it is difficult to navigate or hard to look at.
Remember that you work in the technology industry, so if the information on your blog is inaccurate or your website is slow, your customers will wonder if that translates to your products.
As a SaaS company, you probably have a lot to say about the tech industry, your products, and how to use your tools. As long as your blog and the information you cover provides value to your customers, they will continue to engage with it, and more engagement equals warmer leads.
Learn to Optimize Your SEO
The second page of Google is “no man’s land.” It’s unlikely that anyone vietnamese offer will find you beyond the first page, so you need to rank between the first and third links on Google to get the most clicks. To do that, you need to master SEO , more specifically, keyword-based SEO.
Keep in mind that Google ranks LinkedIn Profiles and Company Profiles. Incorporate SEO keywords into the tagline, about, products/services, and company details section.
Eye-catching images also bring people to your LinkedIn page. Your banner image and logo are the first things people see on your page, so they need to look professional and eye-catching. Keep your LinkedIn page up to date so search engines will continue to rank it.
PPC, Retargeting and Comparison Ads
Every SaaS business needs to use pay-per-click (PPC) and retargeting ads on their website and LinkedIn pages. A reliable SaaS Marketing Agency can help if you are unsure how to implement PPC advertising. You only pay for PPC ads when someone clicks on them, which helps with your overhead. Retargeting/retargeting ads require upfront payment, but they are worth it.
The image features the phrase "PAY PER CLICK" spelled out with letter tiles on a white surface, alongside a keyboard and a smartphone.