What the Google Search data leak means for SEO
Posted: Wed Jan 15, 2025 5:26 am
Even as the SERP is being reshaped by the Reddit effect, the social platform itself is undergoing significant changes. Reddit just announced that its daily active users are up +37% year over year to over 82 million users, with its revenue rising +48% to $243 million. As Reddit CEO Steve Huffman has already hinted, Reddit’s logical next step could be monetizing its own search functionality by introducing paid ads against high-intent queries.
In May 2024, Google revealed at Google I/O that Reddit content is not only showing within the Search Generative Experience (SGE) but is being used to train AI models. Days later, Google began testing a new visual treatment for Reddit threads on the SERP and OpenAI confirmed that ChatGPT will be able to reference Reddit content. It seems that both Google and Microsoft are satisfied that Reddit content has the requisite credibility and accuracy to feature prominently in search results and AI interactions.
One thing is certain: Reddit’s influence on the SERP is not going to dissipate el salvador leads any time soon. In fact, its full scope and impact are yet to be seen. SEOs and brands should monitor Reddit much more closely and start laying the foundations to succeed in a Reddit-oriented SERP—or enlist a partner that can.
As Batman villain Harvey Dent put it, “You either die a hero, or live long enough to see yourself become the villain.” Dent was referring to Julius Caesar’s lifelong accumulation of power and the inevitably tragic result, but the sentiment could now also describe Google’s increasingly fractious relationship with website owners and the wider SEO community.
The last two years have been a whirlwind for Google, from the DOJ anti-trust lawsuit to 10 confirmed algorithm system updates (including four core updates with significant implications), the reactive launch of the Search Generative Experience (SGE) in Labs, the bumpy arrival of AI Overviews, and the contentious growth of Reddit content at the top of the SERP. Almost all of these updates and events have, understandably, generated negative press for Google.
In May 2024, Google revealed at Google I/O that Reddit content is not only showing within the Search Generative Experience (SGE) but is being used to train AI models. Days later, Google began testing a new visual treatment for Reddit threads on the SERP and OpenAI confirmed that ChatGPT will be able to reference Reddit content. It seems that both Google and Microsoft are satisfied that Reddit content has the requisite credibility and accuracy to feature prominently in search results and AI interactions.
One thing is certain: Reddit’s influence on the SERP is not going to dissipate el salvador leads any time soon. In fact, its full scope and impact are yet to be seen. SEOs and brands should monitor Reddit much more closely and start laying the foundations to succeed in a Reddit-oriented SERP—or enlist a partner that can.
As Batman villain Harvey Dent put it, “You either die a hero, or live long enough to see yourself become the villain.” Dent was referring to Julius Caesar’s lifelong accumulation of power and the inevitably tragic result, but the sentiment could now also describe Google’s increasingly fractious relationship with website owners and the wider SEO community.
The last two years have been a whirlwind for Google, from the DOJ anti-trust lawsuit to 10 confirmed algorithm system updates (including four core updates with significant implications), the reactive launch of the Search Generative Experience (SGE) in Labs, the bumpy arrival of AI Overviews, and the contentious growth of Reddit content at the top of the SERP. Almost all of these updates and events have, understandably, generated negative press for Google.