Conversion rate is a well-known KPI. It is the rate of visitors who are converted into leads on your site pages. If you have a form, for example, it is the number of people who fill out that form, compared to the number of unique visitors to the page.
This rate is calculated page by page and at the level of the overall site . You should also remember to include the phone calls you may receive from visitors to your site. It is considered that when a phone number is offered next to a form, 60% of people will prefer to call! vietnam whatsapp data
To know if the calls come from the internet, you can set up a call tracking solution, or simply train your teams to think about asking the origin of the call when your prospects contact you. You will not have the information down to the page, but you will be able to obtain a more realistic measurement.
Be careful, if the capture rate must be reasonably high (above 50%), a very good conversion rate oscillates rather between 0.5 and 2%. It can go up to 10% following particularly well-targeted e-mail campaigns, but this remains exceptional.This is a KPI that will be very useful for measuring the return on investment (ROI) of your campaigns. The number of leads per project, which the Americans call the lead to opportunity ratio , is the average number of leads you need to generate to obtain a qualified lead with project (also called SAL for Sales Accepted Lead).