LONG TAIL AND LEAD GENERATION: THE ESSENTIAL INGREDIENT

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chameli
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Joined: Mon Dec 30, 2024 4:18 am

LONG TAIL AND LEAD GENERATION: THE ESSENTIAL INGREDIENT

Post by chameli »

The expression Long Tail was popularized by Chris Anderson in October 2004 in Wired magazine. In this magazine, he deciphered the business model of Amazon, Yahoo and Apple.

Everyone knows the 80/20 rule. In physical stores, it is considered that 20% of the products (the end caps) make up 80% of the turnover. The term long-tail refers to precisely the opposite. That is, what happens on the Internet, and particularly on Amazon, where the best-selling products actually represent only a minority of the turnover. It is the infinity of small products that bring in money to Amazon. uk whatsapp data


But we still haven’t talked about lead generation! This was just an introduction to understand the concept of long tails.In lead generation, we use the long tail principle to illustrate the correlation between query precision and conversion rate. In fact, the theory goes like this: The more precise the query, the higher the conversion rate. This is based on the principle that a user who types in a specific search has a better idea of ​​what they are looking for than a user who types in a broad search.

Let's take a simple example. An Internet user who types "sneakers" may want to find out about shoes as well as a sport. Someone who types "adidas sneakers" definitely wants shoes, and in a certain color. But someone who types "adidas sneakers size 43" clearly has a purchase intention.

Applying this theory therefore necessarily encourages us to avoid overly broad searches for keyword research.
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