The main advantages of having an official website for a company
Posted: Sun Jan 12, 2025 8:25 am
Does your company need a website? Of course it does! Recently, entrepreneurs have a tendency to abandon the company's website altogether, or leave it at a minimum. They explain it this way: "Why do I need a website? All the information about my company and its products is on social networks. Plus, I list my products on marketplaces. Why do I need a website? Maintaining a website is expensive. Promoting it is difficult. And on social networks and marketplaces, bang, and you're done. Quick and easy." Yes, all of the above is great, but only as additional features. And the basis of your presence on the Internet should still be the official website of your company. I will explain why.
Remember how vibrant stockholder database
life was just recently in the Russian segment of Instagram? And how much effort, time and work was invested there by Russian entrepreneurs? What budgets were spent on the development of Instagram channels? This is the main disadvantage of social networks. They come and go. They appear, flourish and fade. The same thing happens with marketplaces. But in business on the marketplace, the main disadvantage is different - you do not own it. You will post information about the product in the form and volume in which you are allowed. You will sell according to the rules that are dictated to you. There will be as many competitors next to you as there can be. And right next to you on the marketplace there will always be unscrupulous competitors and just eccentrics trading to their own detriment. Recently, sales through the marketplace have turned into sending goods for sale to a stranger on his terms at a minimum price. If this kind of business suits you, then you should think about it. Are you doing everything right? After all, the amounts that the marketplace takes from your profits, plus discounts, without which nothing can be sold there, are more than enough for a good advertising budget!
Therefore, the main advantage of your own website is that it is yours. Let's list the other advantages that come from this:
An official website adds credibility to any company;
On your website, information about the product is provided in the form and volume that you consider necessary;
You do business on your terms;
There are no intermediaries and associated costs;
Full control and receipt of any information and statistics;
The ability to advertise on social networks and marketplaces, but transfer clients from there to your website;
With the right approach, there will be a constant increase in incoming traffic to the site due to the growth of the site’s position in search results.
Repeat customers and customers by recommendation will find your site. On the marketplace, no one even pays attention to who exactly they are buying from.
I hope it is now obvious to everyone that any business larger than retail sales of matches needs its own, high-quality official website. Only on your website can you clearly and in detail tell about your product and service. Present new products and tell in detail about your company. Share your experience and convince the client of your professionalism.
You can order a high-quality website for your company using the link website creation .
More articles about internet marketing
Remember how vibrant stockholder database
life was just recently in the Russian segment of Instagram? And how much effort, time and work was invested there by Russian entrepreneurs? What budgets were spent on the development of Instagram channels? This is the main disadvantage of social networks. They come and go. They appear, flourish and fade. The same thing happens with marketplaces. But in business on the marketplace, the main disadvantage is different - you do not own it. You will post information about the product in the form and volume in which you are allowed. You will sell according to the rules that are dictated to you. There will be as many competitors next to you as there can be. And right next to you on the marketplace there will always be unscrupulous competitors and just eccentrics trading to their own detriment. Recently, sales through the marketplace have turned into sending goods for sale to a stranger on his terms at a minimum price. If this kind of business suits you, then you should think about it. Are you doing everything right? After all, the amounts that the marketplace takes from your profits, plus discounts, without which nothing can be sold there, are more than enough for a good advertising budget!
Therefore, the main advantage of your own website is that it is yours. Let's list the other advantages that come from this:
An official website adds credibility to any company;
On your website, information about the product is provided in the form and volume that you consider necessary;
You do business on your terms;
There are no intermediaries and associated costs;
Full control and receipt of any information and statistics;
The ability to advertise on social networks and marketplaces, but transfer clients from there to your website;
With the right approach, there will be a constant increase in incoming traffic to the site due to the growth of the site’s position in search results.
Repeat customers and customers by recommendation will find your site. On the marketplace, no one even pays attention to who exactly they are buying from.
I hope it is now obvious to everyone that any business larger than retail sales of matches needs its own, high-quality official website. Only on your website can you clearly and in detail tell about your product and service. Present new products and tell in detail about your company. Share your experience and convince the client of your professionalism.
You can order a high-quality website for your company using the link website creation .
More articles about internet marketing