Trendy or timeless – what’s better for business growth?
Posted: Sun Jan 12, 2025 4:16 am
Virality is important for both creators and brands, it is a cost-effective way to increase brand awareness. Virality is temporary, whether it is a good or bad effect. You need a realistic strategy to capitalize on it and move on.
Building a community on the right platform is about being in the overseas chinese in australia data right place at the right time to create a viral trend. These are the most loyal fans who will share your posts with your audience on social media. This means creating amazing content that is worth sharing. It should be interesting, informative and unique, something that people have not seen before.
Fame is fleeting – every trend inevitably fades, and it’s what you do during the downturn that will keep your business going. Popularity comes and goes faster than you expect, and everyone is chasing that dopamine rush when their 15 minutes of fame are up.
A brand is the foundation of a business. If you want to be instantly recognizable even across cultures, it is important to carefully develop a brand that will resonate with a variety of people. This will help your business stay relevant.
Tips to Make Your Brand Future-Proof
1. Choose a niche
Creating a timeless brand helps you take the lead and be incredibly specific about who your customer is. This is one of the few areas where being different is critical. By clearly defining who you are, you can outperform trends.
2. Uphold unchanging values
People change what they like, want, or need, but they don’t often change their values. These values stay with them for life, so a brand should focus on one or more of these types of values. This could mean hard work, ethics, kindness, or anything else that the audience finds important.
3. Link the brand to nostalgia
Nostalgia is the greatest way to build brand loyalty that exists, and only a handful of brands can do it right. Nostalgia is a combination of several factors, but the most important thing is that it is part of important events in a person’s life. When a brand is involved in such key moments, it can live forever.
4. Be consistent
To develop, build and maintain a sustainable brand that consumers love, the key to success is consistency in messaging and across every touchpoint. This simply means that brand messaging is based on its mission, vision and core values.
5. Know what value you bring
Timeless brands know who they are and what value they bring, and they innovate and reinvent themselves in new eras without losing sight of who they are and what they stand for.
6. Keep it simple
If you want to create a timeless brand that truly resonates with consumers, you need to keep it simple. A complex name, logo, and trademark are not only harder for consumers to remember, they also make it difficult for the brand to remain consistent. Brand simplicity is the best way to create a brand that will last and be easily remembered by the public.
7. Aim to pass the 'SMILE' test
A great brand must pass the test of reasonableness. The name must be thought-provoking enough to create positive impressions about the brand. The name must be meaningful so that customers can understand it. It must be “pictorial” and evoke visual associations, which will help it be remembered better. And finally, it must be emotional, meaning it must resonate with the audience.
8. Think about what Generation Z wants
While it's nice to see the brand's classic designs, it's important to update the products based on fashion ideas and current favorites of the generation with the best purchasing power.
9. Appeal to the innate needs of a person
If a brand can satisfy an innate human need, the message will remain relevant. Security companies don't sell alarms, they sell security. Personal care companies don't sell deodorants, they sell products to win love and connection. If you know how a product or service satisfies an innate human need, you will avoid becoming obsolete.
Conclusion
Brands and creators who support the process create a solid foundation that seamlessly turns virality into revenue and ad revenue. Each time, they continue to build on their core audience to increase their chances of going viral the next time. Getting attention for your brand is great, but you need to provide real value that people will pay attention to if you want them to keep coming back.
Building a community on the right platform is about being in the overseas chinese in australia data right place at the right time to create a viral trend. These are the most loyal fans who will share your posts with your audience on social media. This means creating amazing content that is worth sharing. It should be interesting, informative and unique, something that people have not seen before.
Fame is fleeting – every trend inevitably fades, and it’s what you do during the downturn that will keep your business going. Popularity comes and goes faster than you expect, and everyone is chasing that dopamine rush when their 15 minutes of fame are up.
A brand is the foundation of a business. If you want to be instantly recognizable even across cultures, it is important to carefully develop a brand that will resonate with a variety of people. This will help your business stay relevant.
Tips to Make Your Brand Future-Proof
1. Choose a niche
Creating a timeless brand helps you take the lead and be incredibly specific about who your customer is. This is one of the few areas where being different is critical. By clearly defining who you are, you can outperform trends.
2. Uphold unchanging values
People change what they like, want, or need, but they don’t often change their values. These values stay with them for life, so a brand should focus on one or more of these types of values. This could mean hard work, ethics, kindness, or anything else that the audience finds important.
3. Link the brand to nostalgia
Nostalgia is the greatest way to build brand loyalty that exists, and only a handful of brands can do it right. Nostalgia is a combination of several factors, but the most important thing is that it is part of important events in a person’s life. When a brand is involved in such key moments, it can live forever.
4. Be consistent
To develop, build and maintain a sustainable brand that consumers love, the key to success is consistency in messaging and across every touchpoint. This simply means that brand messaging is based on its mission, vision and core values.
5. Know what value you bring
Timeless brands know who they are and what value they bring, and they innovate and reinvent themselves in new eras without losing sight of who they are and what they stand for.
6. Keep it simple
If you want to create a timeless brand that truly resonates with consumers, you need to keep it simple. A complex name, logo, and trademark are not only harder for consumers to remember, they also make it difficult for the brand to remain consistent. Brand simplicity is the best way to create a brand that will last and be easily remembered by the public.
7. Aim to pass the 'SMILE' test
A great brand must pass the test of reasonableness. The name must be thought-provoking enough to create positive impressions about the brand. The name must be meaningful so that customers can understand it. It must be “pictorial” and evoke visual associations, which will help it be remembered better. And finally, it must be emotional, meaning it must resonate with the audience.
8. Think about what Generation Z wants
While it's nice to see the brand's classic designs, it's important to update the products based on fashion ideas and current favorites of the generation with the best purchasing power.
9. Appeal to the innate needs of a person
If a brand can satisfy an innate human need, the message will remain relevant. Security companies don't sell alarms, they sell security. Personal care companies don't sell deodorants, they sell products to win love and connection. If you know how a product or service satisfies an innate human need, you will avoid becoming obsolete.
Conclusion
Brands and creators who support the process create a solid foundation that seamlessly turns virality into revenue and ad revenue. Each time, they continue to build on their core audience to increase their chances of going viral the next time. Getting attention for your brand is great, but you need to provide real value that people will pay attention to if you want them to keep coming back.