What e-tournaments bring to brands
Posted: Wed Jan 08, 2025 3:47 am
We encountered the last problem and had to renegotiate the lease, reinstall the system and configure it in the new club. To avoid this, it is important to find out in advance from the managers of the establishment what events will be held in parallel, what solutions the club offers in case of problems with the Internet, electricity, equipment.
We recommend that you always arrive at the club in advance, keep in touch with the administrators to be aware of changes in each shift. It is always better to have a backup plan in case something goes wrong: another club in mind, a configured computer at home. And you need to clearly understand how to act in a force majeure situation, for example, postpone the match or hold it without broadcasting and record the game with the participants.
Financial restrictions . If the expenses netherlands whatsapp phone number for organizing a tournament consist of a number of specific components (rent of a cyber club, streaming platform services, promotion), then the size of the prize fund is limited by the starting team fees and the financial capabilities of the organizer.
Despite the fact that it is this factor that largely shapes the interest of participants in the event, many companies are not ready to invest large budgets in holding the tournament, since they do not understand what return it will bring. Especially if the tournament is held for the first time and is planned as an entertainment event, not a marketing one.
In our case, the sponsor took the initiative. He offered gifts for second and third places. This helped us extend the tournament and not leave other participants without attention. Otherwise, our prize fund would have immediately gone to the winner. And that would have been the end of the event.
Holding a cyber tournament is one of the ways to interact with the gaming audience. Today, even conservative businesses that are far from video games are entering this area. For example, audit and consulting companies become sponsors of cyber sports events not because they want to provide their services to gamers, but in order to find talented applicants among them. They see this as an effective HR tool.
In our case, the event had a positive impact on HR and supported the brand's image component. Citations, online recognition, and mentions in social networks increased. This helped us "reach" the online audience of gamers, where there are specialists potentially interested in becoming members of our team.
Even those applicants who did not take part in the event said during interviews that they knew about the tournament. Team building within our team has improved, employee engagement has increased, and colleagues have started communicating more closely. Thus, eSports has become one of our new important projects.
We recommend that you always arrive at the club in advance, keep in touch with the administrators to be aware of changes in each shift. It is always better to have a backup plan in case something goes wrong: another club in mind, a configured computer at home. And you need to clearly understand how to act in a force majeure situation, for example, postpone the match or hold it without broadcasting and record the game with the participants.
Financial restrictions . If the expenses netherlands whatsapp phone number for organizing a tournament consist of a number of specific components (rent of a cyber club, streaming platform services, promotion), then the size of the prize fund is limited by the starting team fees and the financial capabilities of the organizer.
Despite the fact that it is this factor that largely shapes the interest of participants in the event, many companies are not ready to invest large budgets in holding the tournament, since they do not understand what return it will bring. Especially if the tournament is held for the first time and is planned as an entertainment event, not a marketing one.
In our case, the sponsor took the initiative. He offered gifts for second and third places. This helped us extend the tournament and not leave other participants without attention. Otherwise, our prize fund would have immediately gone to the winner. And that would have been the end of the event.
Holding a cyber tournament is one of the ways to interact with the gaming audience. Today, even conservative businesses that are far from video games are entering this area. For example, audit and consulting companies become sponsors of cyber sports events not because they want to provide their services to gamers, but in order to find talented applicants among them. They see this as an effective HR tool.
In our case, the event had a positive impact on HR and supported the brand's image component. Citations, online recognition, and mentions in social networks increased. This helped us "reach" the online audience of gamers, where there are specialists potentially interested in becoming members of our team.
Even those applicants who did not take part in the event said during interviews that they knew about the tournament. Team building within our team has improved, employee engagement has increased, and colleagues have started communicating more closely. Thus, eSports has become one of our new important projects.