How to design a simple lead nurturing strategy in 4 steps
Posted: Wed Jan 08, 2025 3:45 am
Within Inbound Marketing, lead nurturing is one of the parts that allows the most versatility, although it is not exempt from the aforementioned risks of abandonment and/or trollification. Although traditionally e-mail has been (and continues to be) the most used means of communication, social networks are not far behind. But let's go step by step:
Step 1: Segmentation and lead scoring
If you sell different products, the first thing you need to germany number data do is segment your lead database according to each lead's interests. However, this is not enough, as not all leads in your database have the same value for you.
So, it is necessary to carry out some kind of classification. If you want to do this well, the logical thing to do is to use a CRM , many of which already incorporate lead scoring tools (in my time as a remote sales manager, we called this the ABC of clients).
Basically, lead scoring aims to assign a score or value to each lead in order to categorize it appropriately and focus the messages sent to them. Although many different variables can be handled, we can classify them into two main categories: those of the client's socioeconomic profile and the interaction variables, and organize the leads according to a matrix:
Step 1: Segmentation and lead scoring
If you sell different products, the first thing you need to germany number data do is segment your lead database according to each lead's interests. However, this is not enough, as not all leads in your database have the same value for you.
So, it is necessary to carry out some kind of classification. If you want to do this well, the logical thing to do is to use a CRM , many of which already incorporate lead scoring tools (in my time as a remote sales manager, we called this the ABC of clients).
Basically, lead scoring aims to assign a score or value to each lead in order to categorize it appropriately and focus the messages sent to them. Although many different variables can be handled, we can classify them into two main categories: those of the client's socioeconomic profile and the interaction variables, and organize the leads according to a matrix: