How to integrate member data?
Posted: Tue Jan 07, 2025 10:05 am
In today's world of huge amounts of data, how can brands identify the meaning and maximize the value of data marketing ? This article will answer your question, tell you what Salesforce is, the correlation between LINE and CRM platforms, and how brands can connect LINE and Salesforce to win the hearts of customers.
What is Salesforce?
Salesforce is a CRM platform, and CRM (Customer Relationship Management) is a system for managing customer data. By collecting and analyzing customer information, companies can develop taiwan whatsapp phone number strategies and establish automated business processes.
Salesforce focuses on three service purposes: marketing, sales, and customer service. It can be understood in terms of the three stages of interaction between enterprises and customers:
Marketing, the goal is to get more and higher-value lists → Sales, the goal is to convert potential lists into customers and increase revenue → Customer service, the goal is contract renewal and further sales. For these goals, Salesforce provides different solutions: Marketing Cloud, Sales Cloud and Customer Service Cloud (Marketing Cloud, Sales Cloud, Service Cloud).
Extended reading: Clearly analyze the three major functions of Salesforce Marketing Cloud! Essentials for enterprise digital transformation
What is Salesforce?
Salesforce is a CRM platform, and CRM (Customer Relationship Management) is a system for managing customer data. By collecting and analyzing customer information, companies can develop taiwan whatsapp phone number strategies and establish automated business processes.
Salesforce focuses on three service purposes: marketing, sales, and customer service. It can be understood in terms of the three stages of interaction between enterprises and customers:
Marketing, the goal is to get more and higher-value lists → Sales, the goal is to convert potential lists into customers and increase revenue → Customer service, the goal is contract renewal and further sales. For these goals, Salesforce provides different solutions: Marketing Cloud, Sales Cloud and Customer Service Cloud (Marketing Cloud, Sales Cloud, Service Cloud).
Extended reading: Clearly analyze the three major functions of Salesforce Marketing Cloud! Essentials for enterprise digital transformation