Meetrics and SpotX join forces to offer new video inventory verification
Posted: Tue Jan 07, 2025 9:49 am
With marketers concerned about data verification when buying and selling advertising in the digital world, SpotX and Meetrics have decided to join forces to offer advertisers a new tool.
This is an additional verification of inventory and video audience behaviour data for advertisers in Europe and around the world.
Thus, through the integration of both companies, Meetrics data will be available on the SpotX platform so that publishers can inform advertisers, thereby increasing the depth of visibility, verification and data available on audience behavior.
“Both SpotX and Meetrics are market leaders in fraud prevention and inventory belgium phone number verification. We are delighted to partner with SpotX to bring the latest and most advanced metrics to the market to minimise poor quality traffic and provide our customers with consistent quality,” explains Anant Joshi , Commercial Director UK & Ireland at Meetrics.
Nick Frizzell, Senior Director of Brand Safety and Inventory Operations at SpotX, added: “SpotX employs a variety of methods and technology to eliminate low-quality traffic and ensure buyers access high-quality, safe inventory. The addition of Meetrics to our safe seller panel adds another trusted partner and new standards to maximize the data and insights publishers deliver to advertisers.”
This is an additional verification of inventory and video audience behaviour data for advertisers in Europe and around the world.
Thus, through the integration of both companies, Meetrics data will be available on the SpotX platform so that publishers can inform advertisers, thereby increasing the depth of visibility, verification and data available on audience behavior.
“Both SpotX and Meetrics are market leaders in fraud prevention and inventory belgium phone number verification. We are delighted to partner with SpotX to bring the latest and most advanced metrics to the market to minimise poor quality traffic and provide our customers with consistent quality,” explains Anant Joshi , Commercial Director UK & Ireland at Meetrics.
Nick Frizzell, Senior Director of Brand Safety and Inventory Operations at SpotX, added: “SpotX employs a variety of methods and technology to eliminate low-quality traffic and ensure buyers access high-quality, safe inventory. The addition of Meetrics to our safe seller panel adds another trusted partner and new standards to maximize the data and insights publishers deliver to advertisers.”