3 keys to climb onto the iron throne of digital marketing
Posted: Tue Jan 07, 2025 9:28 am
This article is full of references to Game of Thrones . Why? Because the world of marketing could easily be compared to the Seven Kingdoms. Competition, betrayal and loyalty are aspects that we can find in the day to day of the industry.
Competition is scary. There is always the risk that someone will do what we do faster and better, becoming so powerful that they take over the marketing king's landing. But even if you are a lone Targaryen, or a privileged Tyrell or Lannister, there is always a way to turn your e-commerce into a money-making empire if you employ the right technologies and strategic planning into performance-based marketing activities.
1. Winter is coming – competition is a natural way to develop business
Don’t rest on your laurels – the essential rule for building any empire. Thinking you’re safe is as dangerous in King’s Landing as it is in performance marketing. Growing a business requires cultivating the land, commanding innovative technologies, and adapting strategy to the digital environment.
Keeping your business in a perpetual state of the House of Stark motto “Winter is Coming” can result in a competitive advantage, as it allows you to always be on your toes to react to any attack. In order to make strategic moves that provide a sustainable competitive advantage, there must be valuable information that can be analyzed.
The Night's Watch in Game of Thrones serves to keep watch over the Seven bahamas phone number Kingdoms' greatest threat and to alert them of any threats. In digital marketing, there are similar tools that help identify potential threats and opportunities, allowing business owners to react to changes in the market or audience. But is your digital marketing watch a Samwell Tarly or a Jon Snow?
Competition within the business's own providers ensures the best results. There are many retargeting solution providers, but an effective Night's Watch means studying the different options to best defend the Wall.
For example, multi-retargeting and social retargeting are just a few of the new ways to ensure that campaigns are performing to their full potential. RTB House , a global company offering cutting-edge retargeting technology, determines that all providers should focus on delivering transparent and effective results. With additional data streams, you can compare the average effective costs of sale between service providers, as well as other marketing solutions.
2. Choose your alliance wisely – Direct actions directly toward goals
When we have little news of the competition, laziness often sets in, which can be destructive to motivation. The example of Robert Baratheon is devastating: while laziness takes over your actions, others wait to usurp power. Candidates for the Iron Throne increase their strength by uniting with the right allies (House Baratheon with House Lannister or the Lannisters with the Tyrells are two examples), and subsequently crush the competition.
In the real world, success also requires strong allies. Whether technology providers or collaborators, success also depends on people outside the company.
Modern companies use a strategy of multiple alliances wisely established with many technology providers. They focus not only on a short-term perspective, but also on a long-term approach to remind old buyers – in case of a retailer – (brand awareness) or to attract new ones during sales peaks (Valentine's Day, Black Friday, etc.). This helps to keep a brand in people's top of mind.
When considering which partners to choose, it is important to remember that different retargeting providers offer different flexible solutions in their targeting strategies. There will be different short-term goals that will vary in the medium and long term. Dealing with more than one provider and having many alternatives brings better results.
3. “Once you accept your flaws, no one can use them against you.”
When you decide to fight for the Iron Throne, only Jon Snow gets a second chance. When a vendor isn’t optimizing its clients’ digital campaigns, it’s slowly losing ground to competitors who are faster and smarter at reaching that potential audience. By mastering multiple retargeting strategies, you cover your weak points and keep the reign of the commercial competition.
Competition is scary. There is always the risk that someone will do what we do faster and better, becoming so powerful that they take over the marketing king's landing. But even if you are a lone Targaryen, or a privileged Tyrell or Lannister, there is always a way to turn your e-commerce into a money-making empire if you employ the right technologies and strategic planning into performance-based marketing activities.
1. Winter is coming – competition is a natural way to develop business
Don’t rest on your laurels – the essential rule for building any empire. Thinking you’re safe is as dangerous in King’s Landing as it is in performance marketing. Growing a business requires cultivating the land, commanding innovative technologies, and adapting strategy to the digital environment.
Keeping your business in a perpetual state of the House of Stark motto “Winter is Coming” can result in a competitive advantage, as it allows you to always be on your toes to react to any attack. In order to make strategic moves that provide a sustainable competitive advantage, there must be valuable information that can be analyzed.
The Night's Watch in Game of Thrones serves to keep watch over the Seven bahamas phone number Kingdoms' greatest threat and to alert them of any threats. In digital marketing, there are similar tools that help identify potential threats and opportunities, allowing business owners to react to changes in the market or audience. But is your digital marketing watch a Samwell Tarly or a Jon Snow?
Competition within the business's own providers ensures the best results. There are many retargeting solution providers, but an effective Night's Watch means studying the different options to best defend the Wall.
For example, multi-retargeting and social retargeting are just a few of the new ways to ensure that campaigns are performing to their full potential. RTB House , a global company offering cutting-edge retargeting technology, determines that all providers should focus on delivering transparent and effective results. With additional data streams, you can compare the average effective costs of sale between service providers, as well as other marketing solutions.
2. Choose your alliance wisely – Direct actions directly toward goals
When we have little news of the competition, laziness often sets in, which can be destructive to motivation. The example of Robert Baratheon is devastating: while laziness takes over your actions, others wait to usurp power. Candidates for the Iron Throne increase their strength by uniting with the right allies (House Baratheon with House Lannister or the Lannisters with the Tyrells are two examples), and subsequently crush the competition.
In the real world, success also requires strong allies. Whether technology providers or collaborators, success also depends on people outside the company.
Modern companies use a strategy of multiple alliances wisely established with many technology providers. They focus not only on a short-term perspective, but also on a long-term approach to remind old buyers – in case of a retailer – (brand awareness) or to attract new ones during sales peaks (Valentine's Day, Black Friday, etc.). This helps to keep a brand in people's top of mind.
When considering which partners to choose, it is important to remember that different retargeting providers offer different flexible solutions in their targeting strategies. There will be different short-term goals that will vary in the medium and long term. Dealing with more than one provider and having many alternatives brings better results.
3. “Once you accept your flaws, no one can use them against you.”
When you decide to fight for the Iron Throne, only Jon Snow gets a second chance. When a vendor isn’t optimizing its clients’ digital campaigns, it’s slowly losing ground to competitors who are faster and smarter at reaching that potential audience. By mastering multiple retargeting strategies, you cover your weak points and keep the reign of the commercial competition.