Greatest TikTok
Posted: Tue Jan 07, 2025 9:26 am
The jury - made up of 15 judges representing the sector - has awarded the Greatest TikTok prize in Spain . The CLAWS campaign by the Spanish jewellery company TOUS , created by the Está Pasando agency , has received this recognition because it is the one that best fits the values of community, culture and creativity, and the one that has felt most connected to TikTok.
Xavier Rebés, Innovation and Transformation Executive Director of TOUS, commented: “ We are excited to see how the TOUS Innovation Community, driven by internal talent, creates projects that allow us to denmark number data connect with new audiences and explore our territory. This award is for all TOUS people, who every day drive the company to continue reinventing the sector ”, and continued “ we are very excited about the incredible reception that our first collection of nail jewelry has had: TOUS CLAWS, which we have co-created with the Nail Art community on TikTok, achieving more than 34,000 interactions in the process of co-creating the product with the community(…) ”.
Following this recognition, TOUS, together with Está Pasando, will also have the opportunity to compete in the European Grand Prix in Amsterdam , which will be held at the end of November.
Xavier Rebés, Innovation and Transformation Executive Director of TOUS, commented: “ We are excited to see how the TOUS Innovation Community, driven by internal talent, creates projects that allow us to denmark number data connect with new audiences and explore our territory. This award is for all TOUS people, who every day drive the company to continue reinventing the sector ”, and continued “ we are very excited about the incredible reception that our first collection of nail jewelry has had: TOUS CLAWS, which we have co-created with the Nail Art community on TikTok, achieving more than 34,000 interactions in the process of co-creating the product with the community(…) ”.
Following this recognition, TOUS, together with Está Pasando, will also have the opportunity to compete in the European Grand Prix in Amsterdam , which will be held at the end of November.