"Programmatic advertising must get rid of the label of cheap, performance-oriented advertising," C. Chimeno, JustPremium

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Programmatic buying is becoming an increasingly firm bet in the advertising industry. However, it still raises doubts and reservations about its effectiveness, security and transparency in its transactions.

Spain has always been a different market from the rest of European countries and this is no exception.

While in the United Kingdom and Germany the growth of programmatic buying is more than considerable, reaching rates of up to 60%, in Spain this percentage is reduced by half, giving a good nigeria phone data account of the closed nature of a market in which risk is not a very common practice.

However, little by little the situation is beginning to change and the technologies, data and new tools that are appearing in the industry are coming to solve problems such as traffic fraud, poor inventory quality or lack of visibility that are of such concern to professionals in the sector.

But, today, the truth is that programmatic is the most efficient advertising purchase and this is confirmed by Cayetano Chimeno, managing director of JustPremium Spain , whom we interviewed and who explains the ins and outs of this complex but promising advertising formula.

1. Programmatic buying is a growing trend in the advertising field, but it still generates reluctance. What is JustPremium's value proposition that convinces clients to invest in programmatic?