Winners by category of the Eficacia Awards
Posted: Tue Jan 07, 2025 9:02 am
45 trophies were awarded , including the Grand Prix , Creative Agency of the Year and Media Agency of the Year. In total, there were 15 gold, 15 silver and 12 bronze trophies, awarded to 30 advertisers and 56 agencies.
The 13 judges included marketing and advertising specialists from companies such as KFC, El Corte Inglés and Iberdrola, and agencies such as Havas Media and PS21.
Building a brand
Cupra and the agency &Rosàs (Gold) – Cupra.
Bankinter and Sioux agencies meet Cyranos /Havas Media (Silver) – Bakinter – The bank that sees money the way you do.
Ouigo and Havas agency (Bronze) – Ouigo.
Best Integrated Campaign
Diageo and the El Ruso de Rocky agency / PHD Media (Gold) – J&B Rare – The pride of the people.
ING and Sra. Rushmore / iProspect agencies (Silver) – Account does not account- Nomads.
Sony Computer Entertainment and the agencies CLV / Real Madrid Global Partnership (Bronze) – PlayStation – God of War Ragnarök.
Most original and disruptive strategy
Grefusa / KFC and agencies PS21 / Èxit czech republic number data up (Gold) – G Pipes KFC flavor – Hamstreamers.
La Marató de TV3 Foundation and K1000 Collaborative agency (Silver) – La Marató de TV3 – When the heart stops.
PepsiCo and TBWA / OMD agency (Bronze) – Doritos – Crunch Cancellation.
Best launch campaign
Alsea and Mono Madrid agencies / Arena Media (Gold) – VIPs – Atypical dishes: the VIP thing is not normal.
Burger King and David Madrid agency (Silver) – Burger King – Even more confusing times.
Grefusa / KFC and PS21 agencies / Èxit up (Bronze) – KFC flavored G pipes – Hamstreamers.
Iberia and McCann Worldgroup / Havas Media agencies (Bronze) – Brand purpose – Based on real flights.
Best existing product/service campaign
Carrefour and Publicis agencies / Arena Media (Gold) – Carrefour – Carre… Carrefour. Being able to choose is being able to save.
Mapfre Seguros and McCann Worldgroup agencies / UM (Silver) – Mapfre – 24/7 in action.
Victoria Beers and Jon Lavin agencies / Arena Media (Bronze) – Victoria Beers – The discourse of an entire country.
The 13 judges included marketing and advertising specialists from companies such as KFC, El Corte Inglés and Iberdrola, and agencies such as Havas Media and PS21.
Building a brand
Cupra and the agency &Rosàs (Gold) – Cupra.
Bankinter and Sioux agencies meet Cyranos /Havas Media (Silver) – Bakinter – The bank that sees money the way you do.
Ouigo and Havas agency (Bronze) – Ouigo.
Best Integrated Campaign
Diageo and the El Ruso de Rocky agency / PHD Media (Gold) – J&B Rare – The pride of the people.
ING and Sra. Rushmore / iProspect agencies (Silver) – Account does not account- Nomads.
Sony Computer Entertainment and the agencies CLV / Real Madrid Global Partnership (Bronze) – PlayStation – God of War Ragnarök.
Most original and disruptive strategy
Grefusa / KFC and agencies PS21 / Èxit czech republic number data up (Gold) – G Pipes KFC flavor – Hamstreamers.
La Marató de TV3 Foundation and K1000 Collaborative agency (Silver) – La Marató de TV3 – When the heart stops.
PepsiCo and TBWA / OMD agency (Bronze) – Doritos – Crunch Cancellation.
Best launch campaign
Alsea and Mono Madrid agencies / Arena Media (Gold) – VIPs – Atypical dishes: the VIP thing is not normal.
Burger King and David Madrid agency (Silver) – Burger King – Even more confusing times.
Grefusa / KFC and PS21 agencies / Èxit up (Bronze) – KFC flavored G pipes – Hamstreamers.
Iberia and McCann Worldgroup / Havas Media agencies (Bronze) – Brand purpose – Based on real flights.
Best existing product/service campaign
Carrefour and Publicis agencies / Arena Media (Gold) – Carrefour – Carre… Carrefour. Being able to choose is being able to save.
Mapfre Seguros and McCann Worldgroup agencies / UM (Silver) – Mapfre – 24/7 in action.
Victoria Beers and Jon Lavin agencies / Arena Media (Bronze) – Victoria Beers – The discourse of an entire country.