How zero-party data helps in marketing
Posted: Tue Jan 07, 2025 8:34 am
First, zero-party data enables audience segmentation . By better understanding consumer demographics, interests, and behavior, businesses can divide their audience into more specific groups. This makes it easier to create personalized messages and offers that resonate with these segments, increasing communication effectiveness and the likelihood of conversion.
In addition, zero-party data is used to expand audiences. Companies can identify new groups of people who share similar characteristics to their current customers, allowing them to reach new potential customers more accurately. This data is also essential in programmatic advertising , where it is used in real-time to target ads to individuals who are most likely to be interested in specific products or services.
5 examples of the use of zero-party data
Examples of zero-party data include personal information costa rica number data such as name, gender, language, interests, preferences, and other business-relevant details. Data can vary by industry. Here are 5 examples of how to use zero-party data to strengthen audience relationships:
1. Web push campaign for digital enthusiasts
Target audience: Users who have accepted Web Push notifications and have indicated that it is their preferred channel.
Identification: Collecting channel preferences through surveys or consent forms.
Why it works: This segmentation allows you to send offers and content through users’ preferred channel, increasing the likelihood that they will engage and feel heard.
2. Kitesurfing campaign for water sports lovers
Target audience : People who have indicated their interest in kitesurfing in surveys or have selected kitesurfing-related products.
Identification : Recording preferences during subscription or through surveys.
Why it works : Offering kitesurfing-related products and content shows users that you understand their specific interests, which can increase satisfaction and loyalty.
In addition, zero-party data is used to expand audiences. Companies can identify new groups of people who share similar characteristics to their current customers, allowing them to reach new potential customers more accurately. This data is also essential in programmatic advertising , where it is used in real-time to target ads to individuals who are most likely to be interested in specific products or services.
5 examples of the use of zero-party data
Examples of zero-party data include personal information costa rica number data such as name, gender, language, interests, preferences, and other business-relevant details. Data can vary by industry. Here are 5 examples of how to use zero-party data to strengthen audience relationships:
1. Web push campaign for digital enthusiasts
Target audience: Users who have accepted Web Push notifications and have indicated that it is their preferred channel.
Identification: Collecting channel preferences through surveys or consent forms.
Why it works: This segmentation allows you to send offers and content through users’ preferred channel, increasing the likelihood that they will engage and feel heard.
2. Kitesurfing campaign for water sports lovers
Target audience : People who have indicated their interest in kitesurfing in surveys or have selected kitesurfing-related products.
Identification : Recording preferences during subscription or through surveys.
Why it works : Offering kitesurfing-related products and content shows users that you understand their specific interests, which can increase satisfaction and loyalty.